Branding for NFPs
What creates a strong brand?
If we asked a random group of consumers their unprompted recall of not-for-profit organisations most would nominate the usual big charities such as the ‘Salvos’, Red Cross and the Heart Foundation. Others might recall a professional or industry association connected with their work and others a charity that relates to a personal interest. Does your brand have personality?
While some think this should all be left to the commercial organisations, others…