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New look for ageing body

Staying relevant in a declining economy and changing demographic has pushed Active Ageing Australia (AAA) to pursue smarter marketing.

AAA, a not-for-profit based in Adelaide, plays a leading role in providing programs, training, resources and services to a vast network of people, members and organisations focused on promoting the benefits of and providing opportunities for physical activity.

In 2012, they introduced a new logo, strap line, website and initiation into the social marketing world with a Facebook page. Since launching the 'new look' in October 2012, results are seeing increased activity for the organisation.


The CEO and Board embarked on a rebranding exercise that included a review of the whole strategic position and direction.

According to AAA, the new logo successfully captures the following messages - physical activity, lifetime, all ages, inclusive, diversity, health and wellness, strength and spirit.

The organisation also introduced a new tag line - "Active, Any Age, Anywhere".

For more information about AAA, visit their website.

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