John Peacock AM
Chief Executive Officer
John is one of Australia’s most experienced advisors to associations and charities and is a thought leader for the associations sector. He is a regular presenter, both nationally and internationally, on matters essential to the governance and operations of associations, charities and other mutual bodies.
Since 2000, John has trained and consulted to hundreds of associations and charities, large and small, on strategic planning, governance, Board effectiveness, operations, restructuring, financial issues and external reviews.
His particular areas of specialisation are mergers of associations and developing association plans that can be translated into actions, budgets and job descriptions.
John’s work with associations was recognised in the 2021 Australia Day Honours List with his appointment as a Member (AM) of the Order of Australia (General Division) for significant service to the associations and not-for-profit sectors through a range of initiatives.
In her role as General Manager, Fatima is responsible for overseeing a broad spectrum of activities for Associations Forum including partnerships and sponsorships, events, marketing, human resources, benchmarking projects, database and website development, member services and new projects.
Fatima was Associations Forum's first Manager when it was established in 2004 and oversaw membership, events and communications. She has also worked for Actuaries Institute and Primary English Teaching Association Australia and in the charity sector in Canada where she lived from 2011 to 2017.
Fatima holds a Bachelor of Social Science (majoring in Anthropology) from Macquarie University and a Graduate Certificate in Marketing.
As Operations Manager, Kelly is involved in overseeing a broad spectrum of activities for Associations Forum including events, marketing, communications, human resources, database and website development, and member services.
Kelly holds a Bachelor of Socio-Legal Studies with a major in French Literature from the University of Sydney and a Bachelor of Music from the Australian Institute of Music. Kelly has worked in the not-for-profit sector for over 10 years with a focus on event and venue management, database maintenance, and member services.
Finance & Administration Manager
As Finance & Administration Manager, Lynn is responsible for all business finances and accounting for Associations Forum. Her role includes the preparation of budgets, forecasts and financial statements.
Lynn holds a Master of Professional Accounting from the University of New South Wales and is a Member of CPA Australia. She has previously worked as a Senior FP&A Finance Analyst at Whirlpool Corporation and as an Accounts Assistant at Abound Land Student Service and Migration Centre.
Senior Associations Advisor
Kathy works on consulting projects for Associations Forum clients, both nationally and in the Asia-Pacific, on association structure, operations and governance. She has reviewed hundreds of constitutions, and regularly presents to organisations on membership, governance and events.
Kathy commenced at Associations Forum in 2004, leaving in 2010 to work at Governance Institute of Australia until 2013. She has also worked at Ernst & Young, the Trade Association Forum in London and for the Royal Australasian College of Physicians. Kathy holds Bachelors of Laws & Business.
Adrian is based in Brisbane and provides client services for Associations Forum in the areas of governance & strategy, change management, member acquisition, media relations, policy development & lobbying, and member benefit programs.
Adrian has over 30 years' experience leading peak industry associations, including 26 years at Master Plumbers' Association of Queensland, mostly as Executive Director and Chief Executive Officer. As Chief Executive Officer of Swimming Pool & Spa Association of Queensland, he was instrumental in the merger of SPASA QLD, NSW and SA with the national body, SPASA Australia.
Michael is a Chartered Accountant, Fellow of the Governance Institute and Graduate of the Institute of Company Directors. He has worked in chartered accounting practices and the banking and finance industry holding General Manager roles in Finance, Strategy and Operations. More recently he has consulted in governance, financial control and risk management to a range of organisations.
He has been an active Committee Member in several Not for Profits and joined the board of Coeliac NSW&ACT before becoming President of Coeliac Australia in 2016. During his time as President he successfully transformed the organisation from a federated to a national company limited by guarantee. Michael brings a broad governance, finance, project management and risk perspective to his roles ensuring this works in a positive way to achieving strategic goals.
Andrew Gosbell PhD, GAICD, BAppSc
Andrew is based in Melbourne and provides a range of advisory services for Associations Forum based on his broad experience in governance, change management, leadership development, government relations and policy development, risk management, strategic planning, negotiation and partnership development.
Andrew has over 12 years senior executive experience working in medical colleges and associations, including successful tenures as CEO of General Practice Registrars Australia and Deputy CEO at the Australasian College for Emergency Medicine. He has a track record of working collaboratively with volunteers, association members and office bearers, and professional staff to successfully deliver a range of strategic initiatives at both national and state levels. He has well-developed networks in the health and associations sectors. Andrew also has governance experience as a non-executive director and currently holds a number of Board and Committee positions in the NFP and tertiary-education sectors.
Eira Maurice Erfe
Events - Sponsorship Officer
Eira's role as Events - Sponsorship Officer involves managing relationships and agreements with corporate partners and supporters of Associations Forum, coordinating event sponsorship, sourcing advertising, and managing exhibition and event logistics at the Associations Forum National Conference.
Eira holds a Bachelor of Arts majoring in Broadcast Communication from the University of the Philippines, a Master of Management from Macquarie University and a Master of Laws from the University of New South Wales. She has worked in the development and humanitarian sector for almost five years, taking on roles in grant and project management, donor acquisition, servicing, and retention, and management support.
Doreen's role as a Membership Officer involves building and maintaining relationships with both new and existing members, as well as assisting with Associations Forum’s member recruitment strategy.
Doreen holds a Bachelor Degree in Business Administration from the University of Bayreuth, Germany. Doreen has worked with associations in Australia and Germany in administrative and customer service roles.
Moravia's role as a Membership Officer involves building and maintaining relationships with both new and existing members, as well as assisting with Associations Forum’s member recruitment strategy.
Moravia holds a Bachelor of Marketing and Journalism from Monteávila University of Caracas, Venezuela and Bachelor of Business Information Systems from Asian Pacific International Colleague. Moravia has over 10 year's experience working in administrative and marketing roles.
Membership & Events Officer
Mary's role as Events & Membership Officer involves building and maintaining relationships with both new and existing members which in turn allows her to assist with the creation of Association Forum's events program, designed to inspire association professionals through education, training and networking.
Mary holds a Master’s degree in Events Management. Prior to pursuing a career in the events industry, she worked as a Quality Assurance Analyst for multiple organisations including American Express, Wells Fargo Bank and Australian New Zealand Bank.
Membership & Communications Officer
Jacinta's role as Membership & Communications Officer involves building and maintaining relationships with both new and existing members, as well as coordinating member communications, marketing campaigns, e-newsletters, and social media.
Jacinta holds a Bachelor of Arts with a major in English Literature from the University of Notre Dame, Sydney, and an Advanced Diploma in Screen and Media from the Academy of Film, Theatre and Television. She has worked in both the public and private sector in customer service and communications, and freelanced as a creative, editing for R U OK? and working as a producer’s attachment for an SBS web series. Despite her dalliances with film and media, her weapon of choice will always be the pen.
Administration & Finance Officer
As Associations Forum’s Administrative and Finance Officer, Angela assists with finances and database management and is responsible for office administration and processing all event registrations.
Angela holds a Bachelors of Commerce majoring in Accounting from Australian Catholic University.