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AMSRO becomes Australian Data and Insight Association

The Association of Market and Social Research Organisations (AMSRO) has announced a new name, the Australian Data and Insights Association (ADIA), that recognises changes across the industry and the emergence of new tech-enabled research in the global economy.

The name was chosen following an extensive research and consultation process with members and key stakeholders. A Special Resolution member meeting held last week ratified the decision, paving the way for the new name and new fit-for-purpose rules of the association.

ADIA (formerly AMSRO) President, George Zdanowicz, said: “While evidence-based consumer insights are more important than ever, our research showed that increasingly clients are looking to our member organisations for insights from a wider array of data sources or turning to providers other than traditional research agencies. They are increasingly looking for technology-enabled solutions to provide insights from data. In Australia, this meant that our association brand AMSRO – The Association of Market and Social Research Organisations, first incorporated in the 1980s was no longer seen to comprehensively represent our whole industry.

“Data and insights are the core elements of the market and social research industry, and the Australian Data and Insights Association is designed to reflect emerging research trends. It ensures the brand name is dynamic, modern and distinct and retains the association’s strong heritage of trust and privacy for consumers and client companies.”

ADIA represents traditional research organisations and newcomers who generate insights from data analytics and a variety of other sources in the growing area of research technology, enabling research to flourish in all its forms and to protect and sustain the industry. ADIA has close to 100 of Australia’s leading data, insights and research companies as members, employing more than 5,000 people, in an industry generating more than $1 billion of economic activity annually.

The new brand supports the existing, more traditional industry in embracing and working with emerging players. This broader approach provides newcomers with a relevant industry association, a key competitive differentiation, offering services and industry representation, while enabling existing industry leaders to extend the robust, well-established practices and self-regulated environment to a wider market.

ADIA members will be required to continue to adhere to Australia’s only registered Industry Privacy Code as part of the ADIA Trust Mark compliance process, which includes data protection and ethics.

ADIA CEO, Sarah Campbell, said: “As the peak organisation for Australia’s data, insights and research organisations, ADIA’s primary objective is to protect and promote the industry so that our members’ significant contribution to Australia’s economic, social and political well-being continues. It’s an exciting time for our industry, with the spotlight continuing to be trained on data and privacy. We look forward to welcoming new members who bring best practice experience in technology enabled research and data analytics to our association.”

Source: Third Avenue media release

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