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Partner News: Sydney Showground ramps up client experience with virtual reality tool

The future of event sales and marketing is officially here with Sydney Showground introducing a new interactive 360-degree virtual reality (VR) tour which is set to bring its precinct and customer experience to life.

Launching this week, the digital tool will provide a unique perspective for Sydney Showground clients, providing a one-stop-shop for all photos, 360-degree videos and fact sheets all while offering a dynamic VR tour of the site.  

Designed by Rapturous Media, the interactive tool will take event sales into the new decade, assisting clients and prospects to understand the precinct, venue space, setups, location and functionality.

Sydney Showground Head of Sales, Andrew Roberts says the program will be invaluable to his team.

“The biggest challenge in event sales is painting a picture for clients, demonstrating the possibilities; VR allows us to show them, “Mr Roberts said.

To check out the new experience for yourself, please visit

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