New name and brand for Australian Canoeing
Paddle Australia, Australia’s National Sporting Organisation responsible for the promotion, support and management of canoeing, kayaking and other paddle sports, has officially launched its new corporate name and brand.
Paddle Australia, formerly Australian Canoeing, is embarking on a new strategic journey. Our re-branding signifies a fresh positioning of the organisation as it continues to manage and develop the sport but also places a greater focus on promoting and encouraging recreational paddling in all its forms.
“Paddling is deeply ingrained in the Australian lifestyle. Australians have long enjoyed the relaxation and adventure of paddling, exploring the abundance of scenic inland and coastal waters. Australian paddlers have also experienced great success internationally and at the Olympic and Paralympic Games.”
“In 2018 and beyond, paddle sports have enormous potential to become an integral part of the healthy lifestyle of even more Australians of all ages. The Board of Paddle Australia is looking forward to embracing this future in full cooperation with our member state associations, clubs and, increasingly, our commercial partners.”
Pleasingly, the brand change has been embraced by all member state associations of Paddle Australia. Five have changed their own corporate identities (Paddle Western Australia, Paddle NSW, Paddle South Australia, Paddle Victoria and Paddle Tasmania), with Queensland seeking to make changes to their constitution in September this year.
“Paddling is changing and growing, and we must respond. The brand changes we have all made are a first step. Collectively one of our goals is to create an engaged community that reflects a positive, shared culture and values, causing everyone to want to be “a part of paddling” in Australia,” says Paddle Australia CEO, Phil Jones.
“We are now going through a very busy time at Paddle Australia planning some exciting changes to the services that we and our state associations offer. It will take a significant effort from all of us, particularly our state associations and clubs, working together to make the changes needed to maximise the potential of paddling in Australia,” Jones added about the journey ahead.
Taken from Paddle Australia News 18 June 2018
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