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ADIA passes 10,000 Facebook followers

The Australian Dental Industry Association (ADIA) has reinforced its reputation in the not-for-profit sector as a leader in communications management and developing online communities. By surpassing 10,000 followers on Facebook, the ADIA has become a useful communication tool for the dental community, regardless of geographical location.

ADIA CEO Troy Williams said he felt the power of Facebook and online communities were working well for the Association. “It is an effective way to connect with individuals and businesses that, in the normal course of events, ADIA may not normally reach,” said Mr Williams.

The ADIA’s integrated communication strategy recognises the ADIA’s status as an association that needs to connect with manufacturers and suppliers of products and services to dental professionals on a national scale. Part of this strategy is comprised of a strong social media presence, and in particular uses Facebook to build brand awareness and reinforce more traditional marketing channels.

“With ADIA membership continuing to climb, our policy advocacy influencing the public policy debate and a record attendance at the recent ADX14 Sydney dental exhibition, these achievements share a common link: a strong dental community engagement via the ADIA Facebook page,” said Mr Williams.

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