Bringing Associations Together To Boost Performance


Partnership established between AHRI and Mahlab Media

 Internationally-awarded content agency Mahlab Media is leading a complete overhaul of the content strategy for Australian Human Resources Institute (AHRI), with the creation of a new knowledge hub website, weekly enewsletter and fortnightly video channel, as well as the relaunch of the well-established monthly member magazine, HRM.

The strategy positions Melbourne-based AHRI, the peak body for HR professionals in Australia, at the forefront of industry thought leadership, offering the association’s 20,000 members access to an integrated, multi-channel experience across smartphone, tablet, desktop and print. The partnership sees Mahlab Media opening a Melbourne office this month.

Bobbi Mahlab, Managing Director of Mahlab Media, says: “We are delighted to be working with AHRI on this new strategy to better serve their members and the HR sector. AHRI is a well respected and growing association, and we share a passion for the contribution associations can make to their professions.”

Lyn Goodear, CEO of AHRI, says: “An important part of AHRI’s role is to provide members with information and insights that help them succeed as HR professionals. This means delivering stellar content in print as well as online so that our members and prospective members can access information from us on their smartphone, tablet, computer or in print 24 hours a day. Mahlab Media has a track record of transforming association communications. We greatly look forward to working with them.”


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RoundBox Oct 22