The Victorian Farmers Federation (VFF) has announced the appointment of Charlie Thomas as its next Chief Executive Officer (CEO), following an extensive recruitment process.

VFF President Brett Hosking said he is pleased to welcome the experience and knowledge that Mr Thomas brings to the role, which he will officially commence on Monday, 7 July 2025.

“Charlie’s experience and reputation representing farmers and rural Australians over the past 15 years is second to none, and we’re incredibly excited for him to hit the ground running,” Mr Hosking said.

“He’s known for his work improving member-based organisations through strategic partnerships, successful advocacy and genuine engagement with key stakeholders.

“With prolonged drought, a looming state election and a number of critical issues facing farmers, having Charlie’s expertise, guidance and contacts will be invaluable in helping to represent the interests of farmers and regional Victorians.”

Mr Thomas said he is eager to begin work on behalf of all VFF members and farmers.

“It’s an honour to be appointed as CEO of the Victorian Farmers Federation, an organisation that has been the respected voice of Victorian farmers since 1979,” he said.

“Many farmers are doing it tough at the moment, and my focus will be demonstrating a strong value proposition for members that enables the VFF to continue to drive positive change for Victorian farmers and our regional communities.”

With a state election approaching in 2026, Mr Thomas joins the organisation at a critical time.

“Our farmers and regional communities deserve to be heard. From day one, I’m looking forward to meeting key stakeholders and the government to help ensure farming communities are a priority and a legitimate focus for decision makers,” he said.

About Charlie Thomas

Charlie Thomas is a respected leader in Australian agriculture and public policy, currently serving as Deputy Chief Executive Officer at the National Farmers’ Federation (NFF).

Raised on a farm near Condobolin, New South Wales, Mr Thomas’s early experiences shaped his deep commitment to advancing the interests of rural communities and Australia’s farm sector.

With over 15 years’ experience, he has established a reputation for strategic and collaborative political advocacy, enhancing the impact of member-based organisations through partnerships, effective lobbying, and stakeholder engagement.

Prior to joining the NFF, Mr Thomas held senior roles in policy and corporate affairs at the Property Council of Australia and the NSW Farmers’ Association, focusing on sustainability, land use, and regulatory reform.

At the NFF, he has led the sector’s national advocacy strategy, overseen substantial commercial growth, and managed impactful national campaigns on critical issues such as land use, taxation, and water rights.

Mr Thomas holds legal qualifications from the University of Sydney and a Master of Business Administration from the Melbourne Business School.