Association Membership and Services Survey 2025 findings out now
Associations Forum analysed the results of the 2025 Association Membership and Services Survey in which 191 organisations took part.
Membership and member services are at the core of associations, with the ongoing challenge of delivering offerings that members find essential and highly valuable. The Association Membership and Services Survey explores trends in the association sector and how associations have adapted to meet the changing needs of their members. Associations Forum has been conducting this survey for 16 years to develop an understanding of the services offered by a wide range of associations and charities and establish a benchmark for the sector.
- At 69.1% budget restraints continue to be the most common reason given why members do not renew their membership – this is an increase of nearly 10% compared to the previous year. Retirement and lack of perceived value are the next most common reasons.
- 51.3% of survey participants have increased their membership fees while 48.2% have kept it the same.
- Average number of full-time equivalent staff employed are 14.9 – this is a 21% decrease on the previous year (18.8). The median number of full time staff is 5, consistent with the previous year. The largest decrease is for professional associations, reducing from 19.6 to 13.3.
The Report is free for Associations Forum members or can be purchased for $200 (by NFP organisations only) by contacting the team at info@associations.net.au.
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Media Release Tuesday, 25 February 2025, for immediate release.
For enquiries, please contact Sarea Bhar, Marketing & Communications Officer, Associations Forum at sarea@associations.net.au or call 02 9904 8200.
About Associations Forum
Associations Forum is a commercial, member-based network of 500 associations, charities, clubs, societies and other not-for-profit organisations and is the leading organisation assisting associations in governance, operations, membership and finances.
