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Partner News: Jump-start your join page to convert more members

Grab this free infographic from ReadyMembership packed with simple layout tips that will help you convert more members.

Statistics show you only have seconds to grab a potential member’s attention, so ensuring your join page packs a visual punch is critical to differentiating your offering.

Associations like Institute of Internal Communication (IOIC) and Institution of Gas Engineers and Managers (IGEM) have seen big increases in new members after applying our techniques and creating clear, compelling join pages.

ReadyMembership Creative Director Luke Holderness shares his top tips in this infographic. From messaging hierarchy, use of imagery and simple design techniques - see how you can easily elevate your join page and convert more members. Some of his insights include:

  1. Hero your Member Value Proposition

The benefits of your membership should be clear straight away. Use the most prominent area of the page to explain your Member Value Proposition (MVP), with a compelling headline, supporting paragraph, powerful image and eye-catching Call to Action (CTA)

  1. One Page, One Purpose

Try to limit yourself to promoting one purpose on a given page to give it as much impact as possible. Mixing key messages can dilute your MVP and distract readers. Avoid competing calls to action and promotion of things that distract from joining such as resources and upcoming events.

  1. Driving home your message through repetition

Your CTA should always be visible on screen - don’t shy away from repeating it as it increases the chances of your users converting. Experiment with variations of your MVP messaging to see what works best.

Luke leads a talented design team who love helping associations create landing pages that look fantastic and attract more members.  ReadyMembership makes it easy to build, design and target content to the right audience. Explore how it works here.

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Higher Logic May 2024
City of Newcastle