National PR agency Pure Public Relations has announced a new specialist division, Pure Impact, established to provide PR, content and communications services for cause-related organisations. 

Pure Impact collaborates with cause-related not-for-profits, industry associations and companies to provide integrated strategic communications, insights and research and behaviour change campaigns. 

The division is heavily focused on measurable impact, including driving registrations, donations and membership, amongst other key business objectives. In addition, Pure Impact ensures earned media remains at the heart of campaigns while also bringing in expertise to ensure the message and delivery resonates with the target audience, and delivers results for the organisation. 

Pure Impact is headed up by Molly Hyndman, a PR and communications specialist with more than 15 years industry experience in cause-related and behaviour change campaigns. 

For more information on how Pure Impact can help you and your business, contact Molly Hyndman at molly@purepublicrelations.com.au