Partner News: Setting the standard - Associations Forum National Conference

Published on Thursday, 28 August 2025

Read how Centrepiece delivered a seamless, multi-venue Associations Forum National Conference with expert support, flexible spaces and partners.

Associations Forum National Conference (AFNC) is the biggest event on the calendar for Australia’s associations industry. The two-day event needed a venue for its 19th iteration that would create a fresh, captivating and rewarding experience, bringing together 570 CEOs, board members, senior staff and emerging leaders across the Australian and global associations industry.

Transformative partnerships

The event spanned the pre-function area, Grand Hall, auditorium, studios and meeting rooms and spaces in the adjoining Tennis HQ for networking sessions, educational seminars, plenaries and breakout sessions.

Centrepiece’s spaces aren’t limited to the walls of the venue itself. Strategic partnerships with MCG and Pullman Melbourne on the Park provided exciting environments for attendees, stretching the event across Melbourne’s iconic sports precinct.

Centrepiece’s preferred partnerships with event production titan, Encore Event Technologies and leading experts in Australia’s rigging industry, Showtech Australia offered a state-of-the-art technical experience to take the event to the next level.

You’re in good company

The venue’s capabilities, enduring partnerships and strong relationships was just one factor that contributed to the event’s immense success. With the continual support, utmost dedication and expertise of the team, the event encapsulated the fusion of services that can be enjoyed at Centrepiece.

This event was carefully crafted to produce a world-class, bespoke experience that left guests talking long after it finished – shedding a light on the true potential of conferencing in Australia.

Fatima Sunderji, Associations Forum General Manager shared: “One of our staff members, who’s been with us for close to 20 years, said that this was the best conference that she’s ever been to. Everyone was uplifted. Our board members too, they couldn’t speak higher of Centrepiece.”

Read the full case study and learn more at centrepiecemelbourne.com.