Associations increasingly want to use data-driven insights to support management decision making, however key barriers include a lack of data analytics skills, inadequate tools and a lack of time and capacity.

Insights from the Infoxchange November 2025 digital technology report

Key insights from the report include data and reporting for evidence-based decision-making is by far the top digital priority for NFPs, increasing to 44% in 2025 from 37% in 2024. The key barrier to improving data and analytics capability is a lack of data analytics skills (25% of respondents).

Membership analytics case study

RapidLynx recently delivered a project for an association for which a key strategic priority is to attract new members and better retain existing members. A customised dashboard was developed to prioritise their membership attraction efforts, including specific states/territories, industry sectors and even specific companies. Membership analytics also helped identify at-risk members, including their financial and event attendance activity, which enabled proactive strategies to retain these members. The dashboard is now managed by the association.

How RapidLynx Consulting can help

RapidLynx provides expert and collaborative data and analytics services to maximise your association’s use of data analytics by understanding your data landscape, discussing strategic priorities, understanding your current data and analytics capabilities and delivering cost-effective solutions:

·       Customised data analytics training for associations looking to enhance in-house data analytics and reporting capabilities.

·       Delivery of customised data analytics projects for associations lacking the time and capacity to develop in-house skills.

Tariq (Managing Director and Founder of RapidLynx) brings 20 years’ experience, leveraging data analytics experience across senior analytics roles in the big 4 banking sector which is coupled with data analytics expertise in the associations sector: https://rapidlynxconsulting.com.au

Contact Tariq to find out more: tariq@rapidlynxconsulting.com.au