Through a collaborative process, the Water Services Association of Australia (WSAA), the Australia Water Association (AWA) and their respective members have developed a unifying campaign to promote careers in the water industry.

The campaign aims to attract new talent, and remind those who already work in the sector of the importance of what they do.

WSAA’s People and Capability Committee recognised the need for the creation of an industry Employee Value Proposition (EVP) to proactively respond to the current ‘war for talent’ and to focus on future talent pipelines.

The non-branded industry campaign is based on key agreed principles and focuses on what differentiates the water sector. Project objectives include:

• Drive understanding and awareness of the water industry and the vital role those who work in the industry play
• Position water as an industry of choice
• Instil a sense of pride and desire for both existing employees and prospective talent and
• Drive applications for key talent segments across industry members and partners, leverage collateral produced.

WSAA have been pleased to partner with the Australian Water Association (AWA) on this campaign. The AWA have funded and delivered a careers site www.careersinwater.com.au to host the collateral produced.

Taken from Water Services Association of Australia (WSAA) Media Release on 17 November 2023.