Wondering how your membership marketing measures up to your peers in the association industry? Download Higher Logic’s 2023 Association Email Benchmark Report! 

This report will help you contextualise your email metrics and gauge the effectiveness of your marketing strategies. It collects email data and trends specifically for the association industry, including:

- Average open and click rates

- Which day of the week is the best send day

- The impact of using automated campaigns, dynamic content, and segmented send lists

 

Plus, prepare for 2024 by learning more about Gmail’s and Yahoo’s new email requirements and the Marketing AI enhancements coming to Higher Logic Thrive.