Bringing Associations Together To Boost Performance


AF appoints Joanna Matthew as new CEO

Associations Forum is pleased to announce Joanna Matthew as its incoming Chief Executive Officer.

Joanna was previously at Save The Children Wellington and South Pacific, Surf Lifesaving NZ, Library and Information Association of New Zealand Aotearoa and Financial Advice Association of Australia. She has a BA Psychology from Middlebury College in Vermont, USA and an Executive MBA with Distinction from Massey University, NZ.

John Peacock AM, outgoing CEO of Associations Forum, welcomes Ms Matthew as the capable new leader for organisation. “The Board of Associations Forum was pleased to appoint Joanna Matthew after an extensive search,” said Mr Peacock. “Joanna is a highly competent and capable professional who has success in policy, operations, membership, professional services and leadership roles in associations. She has a strong passion for the association sector and the personal warmth to continue the success and reputation of Associations Forum”.

"It is an honour to be appointed to lead Associations Forum into its third decade,” said Ms Matthew. “Since founding Associations Forum in 2004, John Peacock has developed it into a prestigious and highly respected network of industry, professional, and special cause bodies. I look forward to building on his achievements and continuing to deliver high quality services to our 500 member bodies plus many valued stakeholders.”

Joanna joins Associations Forum on Monday 7 August 2023 in a transition and training phase and commences as CEO on Tuesday 6 October 2023. Her email address will be

Media Release Tuesday 4 July 2023

For enquiries, please contact Julius Feldmann, Marketing & Communications Officer, Associations Forum at

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