Associations Forum extends its appreciation to the 154 associations that participated in the 2025 Association Events Survey. This survey examines a number of areas, including event types and attendance factors influencing the decision-making process and where events are being run.

As a major provider of practical association events, training and advice, Associations Forum presents the following analysis and key observations based on the 2025 Association Events Survey results.

Key findings

• The conference remains the single most important event for the majority of associations with 76% holding this event annually.

• Two-thirds of respondents (66%) plan their major conference more than a year in advance, underscoring the necessity of securing key dates and venues early.

• Attendance figures are trending positively, with 36% of respondents reporting an increase of more than 5% in attendees compared to the previous year. 

• The use of Artificial Intelligence (AI) in events continues to increase with 76% of respondents now leveraging AI for tasks, including content creation, reporting, event planning and marketing communications.
  
  

The Report is free for Associations Forum members or can be purchased for $200 (by NFP organisations only) by contacting the team at info@associations.net.au.

END

Media Release Monday, 15 December 2025, for immediate release.

For enquiries, please contact Sarea Bhar, Marketing & Communications Officer, Associations Forum at sarea@associations.net.au or call 02 9904 8200. 

About Associations Forum
Associations Forum is a commercial, member-based network of 500 associations, charities, clubs, societies and other not-for-profit organisations and is the leading organisation assisting associations in governance, operations, membership and finances.