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Association Communications Summit 2026

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Date:Monday, 20 April 2026
Time: 9:00 am - 4:00 pm AEST
Venue:Rydges World Square, 389 Pitt St, Sydney NSW 2000
Price:$550 (Members) | $770 (Non-Members)

This comprehensive one-day event will provide delegates with an understanding of the current issues and trends emerging from associations producing communications across multiple platforms and walk away with some practical tips and tools that they can apply in their respective associations. Suitable for delegates from associations, industry bodies and not-for profit organisations.

WHO SHOULD ATTEND?
Publications | Marketing | Communications | Public Affairs | Media | Member Liaison | Member Engagement | Members Services | Membership

MEET OUR SPONSORS

                  

Program

8:30am

Registration Opens

9:00am

Welcome to the Association Communications Summit

9:05am

Welcome from the Venue

9:10am

10 Communications Tips from Associations Forum 

Associations Forum has worked with many members on their communications as well as informing its own 500 members for over 20 years. This session will cover: 

• Knowing your audiences and what they might want to and should hear 
• Having suitable people in the right roles 
• Style and skills necessary for quality and timely communications 

Simon Rountree, Associations Advisor, Associations Forum

9:30am 

Integrated Communications Planning and Alignment

This session focuses on the development of integrated communications plans that support organisational goals. Topics  include coordination across advocacy, marketing, and member communications functions, governance and approval workflows, and methods for ensuring message consistency across audiences and channels. Specifically, Jamie will share his experience on:

• Modernising a legacy brand
• Strong youth, volunteer, and parent communications
• Effective digital engagement and brand storytelling

Jamie Shepheard, Senior Manager - Digital, Marketing & Communication, Girl Guides NSW, ACT & NT

10:00am

The Value Trail: When Members Feel the Value of Their Membership All Year Round  

Associations don’t build loyal memberships by describing value once a year. They build it by delivering and proving value at the moments that matter across the member journey. In this practical 20-minute session, Felicity will share a simple framework teams can apply immediately to turn features into member-first benefits, add credibility through proof, and make next steps easy. We’ll map key milestones – from joining to engagement, advocacy, renewal and service recovery – and introduce a fast audit tool to identify where value is leaking in your communications and how to fix it quickly.
Stop trying to sound valuable in campaigns. Start making value unmissable in the moments that matter.

Felicity Zadro, Founder & Managing Director, Zadro Agency

10:20am

Challenges & Strategies: Roundtable Discussion

This session is designed as an interactive group discussion, where delegates collaboratively explore practical solutions to communication-related challenges faced by associations. The session aims to generate actionable strategies that can directly improve performance in communications.

Facilitated by Simon Rountree, Associations Advisor, Associations Forum

10:40am

Morning Tea

11:10am

Strategic Value Communication in Associations

This session explores how communication enables difficult strategic decisions and protects long-term organisational sustainability. Through a practical case study, it explores how the Australian Automotive Aftermarket Association communicated a significant membership fee restructure grounded in financial analysis, member value, and transparency - achieving strong retention and maintaining trust despite fee increases. This presentation focuses on aligning messaging with strategy, framing value during change, and measuring communication effectiveness.

Stuart Charity, Chief Executive Officer, Australian Automotive Aftermarket Association

11:40am

From insight to influence: How Associations Can Power Advocacy with Evidence‑led Communications

Associations are increasingly required to communicate with clarity, credibility and confidence across government, media, member and public audiences. Drawing on lessons from national advocacy campaigns, the session will outline practical steps associations can apply immediately which may include:

• How to align messaging across government, member and public audiences
• How to build an evidence base that strengthens your narrative
• How to translate complex issues into clear, compelling media stories
• How to cut through in a crowded policy and media environment, even with small communications teams

Niall Hughes, Head of Brand Storytelling, ImpactInstitute

12:00pm

Lunch

1:00pm

Sponsor Address: Medianet

1:20pm

Advocacy in the Digital Age

As advocacy moves into the digital age, associations need smarter ways to connect, campaign, and be heard. This session covers how to build influence, engage decision-makers where they are, and elevate advocacy efforts through a mix of digital and traditional communication channels. Other topics for discussion also include the importance of understanding politics in advocacy, the neuroscience behind communications, and innovation and creativity.

Susanne Tegen, Chief Executive Officer, National Rural Health Alliance
David Westman, Former Communications Manager,
Pharmaceutical Society of Australia 

1:50pm

AI in Association Communications
This session explores the use of artificial intelligence in association communications operations. Topics include:

• Practical and policy-compliant uses of AI tools
• Content development, analytics, and operational efficiency
• Risk management and governance considerations

Annie Gibbins, Chief Executive Officer, Australian Traditional-Medicine Society
Jenny Bax, Chief Executive Officer, Underwriting Agencies Council

2:25pm

What Members Expect Now

This panel explores evolving member expectations and implications for communications strategies at associations. Panellists will share their experience targeting communications at scale and creating authentic connection with members as well as maintaining efficiency while delivering information through all the different mediums and formats members expect.

Victoria Forrest, Marketing, Communications and Education Manager, Australian College of Midwives
Geoff Parker, Chief Executive Officer, Australian Beverages Council

3:00pm

Afternoon Tea

3:30pm

Media Relations, and the Future of Association Communications

This session explores how associations establish and sustain external credibility through media relations and thought leadership. It addresses spokesperson strategy, visibility, and emerging trends shaping association communications over the next three to five years, with a focus on required capabilities to maintain relevance and trust. Key focus are:

• External positioning and organisational credibility
• Media relations and spokesperson strategy
• Future-state communications capabilities

Cecilia Rago, Strategic Communications & Public Affairs, National Meat Industry Training Advisory Council

3:55pm

Closing Remarks

4:00pm

End of Summit

Member Registrations: $550 
Non-Member Registrations: $770
(NFP only)

Develop your Team with Special Group Discounts
Avail our exclusive March offer, 'Buy 1, Get 1 Free!' simply add the code '2ndFOC' when registering, email us to learn more.
This offer applies to new registrations only. Associations Forum will send a tax invoice upon registration for this event. Registrations are only open to not-for-profit organisations. 

Accomodation - Get 20% off at Rydges World Square. Simply click this link: Conference Special Rate.

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ABOUT THE SPEAKERS

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BCEC Feb 2026