There is no reason an event can’t generate a significant income - provided it is run correctly. Research Understand who your potential delegates are and why they would choose to come to your event rather than another. Create an exciting program Your program must be extremely compelling. Don’t be afraid to incorporate some challenging or controversial topics or speakers. Sticking to safe topics is a quick way to ensure a dull, poorly…

We ask the experts for their top tips on keeping costs down. Share the load "If you book a number of events throughout the year, consolidate your conference or event bookings with the one venue - then you will have more negotiating power. Even on a low budget, you can try participating in trade shows by approaching complementary exhibitors and ask if they'd be interested in sharing booth space with you splitting the costs." – Debra O'Brien, Director, Festa Event…