Establishing your not-for-profit (NFP) brand and engaging your audience, or members, is not always easy. Marketing your organisation’s services and ‘message’ in an appealing and targeted way requires strategy and planning, and requires a consistent approach. Done well, it can make a big difference to the bottom line and plays an important role in the recruitment and retention of members and supporters.
Using effective forms of communication which suit your audience and the aims of your organisation are as important for running a successful NFP as with commercial organisations. In the electronic age, this also does not have to mean a big financial outlay. Communicating through email, your website, media releases and the like are all effective.
These resources, written by experts in this field, will help guide you in many aspects of marketing and communications such as branding, public relations, copywriting and advertising to name a few.