Partner News: How the Institute of Public Accountants’ Transformed Member Engagement

Published on Monday, 2 September 2024

The Institute of Public Accountants (IPA) sought to create a more engaged and connected membership base. To achieve this, they partnered with our friends at Higher Logic [hyperlink 2], and the results have been transformative.

IPA launched the “My Public Accountant” online community, offering members a dynamic space for interaction, resource sharing, and professional growth. This platform has become the go-to destination for IPA members, significantly increasing member engagement and fostering a strong sense of community.

Through targeted content, discussion forums, and peer-to-peer support, IPA has enhanced the overall member experience. The platform’s intuitive design and robust analytics have also allowed IPA to gain deeper insights into member needs and preferences, leading to more tailored offerings and greater member satisfaction.

IPA has seen substantial growth in member participation and an improved sense of belonging within the community. This partnership highlights the power of an online community in driving member engagement and delivering real value.

Read the full client success story here: https://www.higherlogic.com/case_studies/institute-of-public-accountants/?utm_medium=referral&utm_source=au_associationsforum&utm_campaign=&utm_content=success_story&utm_term=au-assoc-forum-enews-advertorial-september24

Explore how Higher Logic can help your association achieve similar success in member engagement and building a thriving community: https://www.higherlogic.com/?utm_medium=referral&utm_source=au_associationsforum&utm_campaign=&utm_content=success_story&utm_term=au-assoc-forum-enews-advertorial-september24