Disagreement between associations representing Australia’s swimming pool and spa industry has resulted in court action. At the core of the dispute is the decision by the Swimming Pool & Spa Association of NSW, one of five state-based members of the federated national body, to rebrand itself with the business name Swimming Pool & Spa Alliance. On 17 December 2012, SPASA Victoria issued a media statement strongly objecting to the formation of the…

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Girl Guides Victoria, in association with NTT DATA, has launched a unique secure social media site for girls under the age of 13. Known as iGGi (i Girl Guide interactive), the site provides a secure platform for Girl Guides to interact through social media. Chief Technology Officer at NTT DATA (Boston), Imran Sayeed described the platform as one-of-a-kind. “Most social media sites require participants to be over 13 years of age, however…

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The Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) have announced that they will unite under a new identity – the Audited Media Association of Australia. In March 2013, members of the ABC and CAB voted in favour of the merger, which aims to accurately reflect their evolving leadership in media auditing and accountability. ABC Chairman, Dr Stephen Hollings said Audited Media would preserve the history and values of both organisations and their different metrics,…

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Staying relevant in a declining economy and changing demographic has pushed Active Ageing Australia (AAA) to pursue smarter marketing. AAA, a not-for-profit based in Adelaide, plays a leading role in providing programs, training, resources and services to a vast network of people, members and organisations focused on promoting the benefits of and providing opportunities for physical activity. In 2012, they introduced a new logo, strap line, website and initiation into the social…

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The Magazine Publishers of Australia (MPA) has relaunched with a new website, look and advertising campaign after three years of inactivity. The relaunch came after industry heavyweights Bauer Media, Pacific Magazines and NewsLifeMedia all confirmed their support for strengthening the magazine industry at an event in Sydney in September 2012. MPA also appointed Ms Robin Parkes, the former CEO of Freeview, as its new executive director. Parkes…

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