New look for ageing body
Staying relevant in a declining economy and changing demographic has pushed Active Ageing Australia (AAA) to pursue smarter marketing.
AAA, a not-for-profit based in Adelaide, plays a leading role in providing programs, training, resources and services to a vast network of people, members and organisations focused on promoting the benefits of and providing opportunities for physical activity.
In 2012, they introduced a new logo, strap line, website and initiation into the social…
