The Audit Bureau of Circulations (ABC) and Circulations Audit Board (CAB) have announced that they will unite under a new identity – the Audited Media Association of Australia. In March 2013, members of the ABC and CAB voted in favour of the merger, which aims to accurately reflect their evolving leadership in media auditing and accountability. ABC Chairman, Dr Stephen Hollings said Audited Media would preserve the history and values of both organisations and their different metrics,…

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Staying relevant in a declining economy and changing demographic has pushed Active Ageing Australia (AAA) to pursue smarter marketing. AAA, a not-for-profit based in Adelaide, plays a leading role in providing programs, training, resources and services to a vast network of people, members and organisations focused on promoting the benefits of and providing opportunities for physical activity. In 2012, they introduced a new logo, strap line, website and initiation into the social…

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The Magazine Publishers of Australia (MPA) has relaunched with a new website, look and advertising campaign after three years of inactivity. The relaunch came after industry heavyweights Bauer Media, Pacific Magazines and NewsLifeMedia all confirmed their support for strengthening the magazine industry at an event in Sydney in September 2012. MPA also appointed Ms Robin Parkes, the former CEO of Freeview, as its new executive director. Parkes…

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