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New Name for Stockbrokers and Investment Advisers Association

SIAA are excited to announce that they have received unanimous support from members to change their Member Association name to Stockbrokers and Investment Advisers Association, or SIAA (formerly Stockbrokers and Financial Advisers Association).

The name change  reflects accurately the breadth of their membership’s roles and responsibilities, given that not all of their members provide financial advice — their members are full-service and online brokers, execution-only participants and provide wealth advice and portfolio management services. It also confirms that all of their members are involved in facilitating investing and serving the interests of investors — that is the ethos that binds their member community. Finally, the new name distinguishes their members from other types of financial advice providers such as financial planners, risk advisers and mortgage brokers.

The tagline accompanying their new name — ‘Serving the interests of investors’ — captures the fiduciary relationship their members have with investors.

Taken From SIAA

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