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• Partner News: Melbourne’s city-wide collaboration helps your association achieve its goals

Partner News: Melbourne’s city-wide collaboration helps your association achieve its goals

With institutions and innovators across sectors from health and medical to science and engineering, education, business and technology, it’s easy to see why Melbourne has emerged as the knowledge capital and innovation hub of Australia.

As the Melbourne Convention Bureau (MCB) debuts a new Knowledge Partnership program, Melbourne is proving to be a progressive destination to reconnect association members, bring your sector together, share knowledge and drive tangible outcomes and long-lasting legacies.

With MCB’s complimentary end-to-end service from bidding to event delivery support, associations can be assured the planning process is smooth, the event is affordable, accessible and attended by the maximum number of delegates.

Progressive partnerships

Following the philosophy that knowledge is a powerful currency in contemporary economies, MCB is aiding in the development of a robust knowledge community by establishing a new Knowledge Partnership program, which unites a range of organisations and thinkers, including the Doherty Institute, AusBiotech, Burnet Institute, Bio21 Institute, Swinburne University of Technology,  RMIT University, Melbourne Connect, and Melbourne Centre for Cities.

MCB partners with Victoria’s knowledge community to drive collaboration opportunities, amplify Melbourne’s position as a global knowledge hub, development of local talent and draw attention to upcoming international association bid opportunities and support confirmed events for Melbourne.

MCB Chief Executive Julia Swanson explains through their Knowledge Partnerships, the bureau can increase the profile of your association and your event – helped along by engaging industry sectors leaders to participate in and promote your event.

“Our partnerships advocate for strengthening global networks and engagement across industry and academia. We can highlight the importance of your meeting on a global scale – and put the spotlight on research and developments within your association.”

MCB offers so much more than a bidding and venue finding service in Melbourne. As a full-service bureau, MCB can become a strategic business partner for your event.

“We engage what we call ‘Team Melbourne’ to not only support the business development and bid process, but to ensure successful delivery of the event – MCB is there every step of the way, whether the event is held in one or 10 years’ time,” adds Ms. Swanson.

Learn more about how your association can tap into MCB’s Knowledge Partners.