Bringing Associations Together To Boost Performance


Lending Association partners with Grow Group

Lending Association has acquired Grow Group’s book of predominantly Millennial property investors — and become its finance partner.

Lending Association (LA) is now Grow Group’s exclusive finance partner, and the LA Group’s full service will ensure no less than 10,000 clients’ investment finance needs are met, it has announced.

Grow Group aspires to become Australia’s leading boutique property agency with more than 10,000 clients, providing expert knowledge and industry-leading customer service to “help people achieve their financial goals” through property investment.

The LA client success team at Lending Association will proactively work with these clients and continue to service their lending needs, LA confirmed.

It will also now be Grow Group’s exclusive finance partner to support and advise on their future lending requirements, it added.

Grow Group co-founder Ayda Shabanzadeh commented: “By joining forces with the Lending Association, Grow Group has now been able to expand its resources with a full dedicated team of finance experts operating in every state.

“It was a hard decision, but when we met the LA Group we knew this was going to level up our client offerings.

“They are completely on par with our values and systems; we cannot wait to grow together.”

Speaking exclusively to Mortgage Business, Lending Association general manager – strategic projects, Rob Ryan, stated: “The acquisition of Grow Group’s book clients will enable Ayda Shabanzadeh to focus on her property agency business, in which Ayda personally delivers bespoke investment webinars to potential property investors, with a focus on younger millennial audiences.

“Ayda’s following on social media is enormous, and her agency has an incredible 10,000 clients.

“The LA Group’s full-service offering will ensure that these clients’ full finance needs — from residential housing investments [to] more complex trust lending and commercial lending — will be catered for by LA’s experienced team of lending advisers.

“Lending Association’s client [services] team will ensure that Grow Group’s clients will be well looked after both at the beginning of their journey with the concierge team, and post settlement.

“The book acquisition by Lending Association will enable Grow Group to focus on what they do best as a property agency, whilst at the same time grow their footprint by utilising LA’s resources and capabilities in all facets of finance.”

Satisfying the needs of Grow Group’s clients

Through offering buyers’ access to a vast portfolio of available property, as well as investment opportunities, Grow Group continually works towards satisfying the needs of its clients, it explained.

In addition to Grow Group’s property business, Ms Shabanzadeh has established the Grow You program — designed to give first-time investors the expert mentoring, skills and tools to guide them through their own personal and financial growth by offering expert mentoring in property investing.

The Lending Association and Grow Group partnership will mean all Grow Group clients can benefit from the expanded service offering that Lending Association is renowned for, they explained.

A long track record of excellence

LA’s mission is to “… educate and empower every Australian to achieve their own financial freedom,” it confirmed.

As Grow Group’s exclusive finance partner, LA now has an opportunity to “…help even more [Australians] succeed and accomplish their goals,” it added.

Lending Association regional manager Queensland/Victoria, Steve Bourne, said: “We are delighted to continue Lending Association’s growth in Queensland.

“Grow Group have a long track record of excellent customer service and we see this being enhanced through partnering with Lending Association to leverage our scale, lending capability across all asset classes and infrastructure across Australia.

“As Grow Group’s exclusive finance partner, we look forward to maintaining a close working relationship with Ayda and growing the opportunity for all clients.”

This latest partnership will accelerate Lending Association’s growth into the Queensland market — led by Mr Bourne — following the recently announced acquisition of SMS Finance, LA confirmed.

Taken from 17 October 2022 Media Release.

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