Driving project and organisation success with a new AIPM brand
Project management has rapidly grown in Australia and is radically transforming the way we do business and deliver strategic initiatives across all industries, becoming an essential skill in all professions. At the forefront of corporate change, growth, and innovation, the project profession contributes close to 30% of Australia’s GDP.
Australian Institute of Project Management (AIPM) has a commitment to drive professional excellence by bringing people and ideas together for Australia’s success. Therefore, AIPM has built a new brand that will drive them into the future and welcome all project people to be part of their community.
The history of the AIPM goes back more than 40 years. In that time the role of a project manager has evolved and so has our identity. The project manager started at the centre, making things happen with our first logo but now they do more than just implement: they direct and inspire that implementation (as seen in our most recent logo).
Our new brand comes to life through our updated assets, colours, and photography. We have also refreshed our website, transforming the way users and members interact with us. The new features include:
⬥ Intuitive navigation and search functionality.
⬥ Self-serve area dashboard and account section that is personalised to member type and certification status.
⬥ New opt-in member directory allowing members to promote their membership and certification status.
⬥ Enhanced resource hub for project professionals to find content that is useful and relevant to their project management career.
Driving project management
Traditionally, our membership base has been strongly represented by regulated project sectors of construction, defence, and government, but we now want to engage, educate, and advocate for all people who touch the project profession in Australia. Projects change the world and project management professionals are the change agents. The role of project managers has been elevated as they now have an increased influence in strategy setting, the formation of teams, and the execution of organisational growth.
Through our new brand, we will connect more project people across a variety of industries and career levels to drive thought leadership and project performance.
“We are so excited to share our brand refresh and new website, which both retain a strong connection to the history of the AIPM, while looking forward to the future. The inclusion of all project managers and project people around Australia is of great importance and we are committed to supporting the future of the project profession with our modern aesthetic. Please take the time to explore all that our new website and brand has to offer.”
~ Sid Gokani, Chief Executive Officer at the Australian Institute of Project Management
Taken from AIPM's Press Release, 17 August 2022