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VFF makes CEO appointment

The Victorian Farmers Federation has appointed Jane Lovell as the state farm organisation’s new Chief Executive Officer, effective 15 February.

VFF president Emma Germano said Ms Lovell came to the position with significant industry experience as the Manager for national rural issues at AgriFutures, and as a former CEO with Seafood Industry Australia.

“Jane will bring a wealth of experience and enthusiasm to the role and I look forward to working with Jane in continuing to move the VFF forward,” Ms Germano said.

“As the VFF looks to grow its membership and refocus efforts to return value to our membership and influence government decision making, this external appointment will help to ensure the VFF is a contemporary organisation that represents today’s Victorian farming sector,” she said.

Ms Lovell said some real challenges lay ahead to promote and secure the critical role farming has in Victoria’s communities and for the state. “I look forward to getting out and connecting with our members to better understand their priorities and concerns, and to working with the VFF team to provide a strong, united voice for Victorian farmers,” she said.

The appointment process, which was briefly delayed due to COVID-19 and the 2020 VFF elections, followed a robust recruitment process that considered more than 100 applicants.

Taken from Victorian Farmers Federation 2021. 

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