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Partner News: Upgrading Industry, Up-skilling Professionals, Upstaging the Country
Thailand Convention & Exhibition Bureau (TCEB) has unveiled a three-year roadmap for the country’s conventions industry.
Covering 2021–2023, the roadmap outlines an array of action plans to attract more conventions to Thailand and elevate the country’s international profile. It comprises three key strategies: To upgrade the Thailand’s conventions ecosystem through active lead generation and industry consultation; to upskill the industry with targeted developmental programs; and to upstage Thailand in world conventions arena via international partnerships and global agenda conventions.
Mrs. Nichapa Yoswee, Senior Vice President – Business, TCEB, said: “This roadmap reflects the shift in TCEB’s role from an industry supporter to a growth driver. It has been implemented with the partnership of Thailand Incentive and Convention Association (TICA), Thailand’s leading professional association for conventions.
On the demand side, TCEB has begun reaching out to local associations through a variety of initiatives. An example is the Local Association Development and Ambassador Program. With an understanding of the value of hosting a convention and the promise of industry and government support, local associations would be more confident and empowered to bid for a convention. Beyond advancing an association’s professional goals, a convention can also elevate legacies and positive economic, social, and environmental impacts for Thailand.
On the supply side, TCEB has set up a conventions task force to explore innovative ways to reengineer Thailand’s conventions industry. The task force, structured as a think tank that meets every quarter, comprises representatives from academia as well as TICA’s convention experts, such as venues, Destination Management Companies (DMCs), and Professional Congress Organisers (PCO).
To complement the conceptual work undertaken by the task force, TCEB and TICA have also established teams of “Convention Connecters” to respond to market trends with greater agility. Each team is made up of two persons whose expertise in lead generation, bidding, and convention management will help associations build a strong case for organising a convention. The most immediate targets for these “Convention Connecters” are associations related to the “Thailand 4.0” industries – the ones that will power Thailand’s economic transformation such as robotics, medical, agriculture & biotech, food and legal & professional services. Thailand is preparing itself to be a world-class destination partner for Australian & New Zealand Association conventions – we will be ready when you are.
A LEADING AGENCY AT THE FOREFRONT OF THAILAND’S MICE INDUSTRY
Established in 2004, Thailand Convention & Exhibition Bureau (Public Organization) or TCEB – the government agency under the supervision of the Prime Minister – has been assigned a role to promote, support and develop business events industry – corporate meetings, incentive trips, conventions, exhibitions, mega events and world festivals. Serving as a strategic partner, TCEB helps deliver creative ideas and solutions to bring success and fulfill the requirements of business events. The overarching goal is to drive Thailand to become a global MICE and mega events destination that can drive the country’s strategic industries and national economy.
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