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Partner News: Higher Logic helps AHRI save $111k in costs with automated email campaigns
The Australian Human Resources Institute (AHRI) is a non-profit association dedicated to Australian HR professionals. Throughout 2020, they have seen incredible return on investment from their use of Higher Logic’s Communications platform. Indeed, by employing automated email campaigns, AHRI has seen impressive time and cost-savings, including:
- 360 hours of staff time saved
- $100K saved in print collateral costs
- $11K saved in mailing costs
"Marketing isn’t about making a sale, it’s about building a relationship. To do that, we needed the campaign to be value-focused, rather than sales-focused. We wanted to show the member what they're entitled to, and how to access it. With our new, automated email campaigns, Higher Logic helps us create those relationships."
- Alex Nugent, Digital Communications Coordinator, AHRI
Learn how AHRI was able to transform their onboarding campaigns!