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Re-imagining AIME for a brand new future

With Asia-Pacific Incentives & Meetings Expo (AIME) 2015 set to open tomorrow, the Melbourne-based event has officially launched a new direction.

Set to completely change the way AIME is experience, no longer will the Expo be confined to just two days. Moving forward, AIME will be year-round experience as it reaches out to its community to execute its three key pillars of Networking, Business and Education. The AIME community is comprised of Exhibitors, Buyers and Visitors.

At the official AIME media conference, Karen Bolinger, Chief Executive Officer of Melbourne Convention Bureaux said, “the changes to AIME have been done firmly with our customers in mind. It is about our brand remaining relevant and implementing new ways to continually increase the value to our Exhibitors, Buyers and Visitors; to make it easier for people to come together to inspire, connect and most importantly, to do business.”

AIME’s new tagline, “Where inspiration begins” has been chosen to show that the AIME community is a collaboration driven and developed by the industry.

Jacqui Timmins, Exhibition Director at AIME and CIBTM said the new AIME experience had been enhanced by changes to the floor plan.

“The entire show floor has also been redesigned for ease of access and an enhanced attendee experience. Specific sections including geographic regions, hotels, venues, and products and services have been allocated to different ‘zones’ so that all attendees are able to easily and quickly find the suppliers they wish to connect with.”

The introduction of a Community Hub into this week’s Expo is also designed to facilitate collaboration and interaction between delegates. Ms Bolinger also said that AIME would be embracing enhancements technology can provide to human interaction.

“The value of face to face networking is consistently being reinforced by business and industry professionals and the desire to meet is human nature,” she said. “However, due to technological innovations and new digital media the way we now connect business has shifted to a hybrid of face to face and digital touch-points to connect and converse.”

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