Expansion approved as MCEC inducted into Hall of Fame
The Melbourne Convention and Exhibition Centre (MCEC) has been inducted into the RACV Victorian Tourism Awards Hall of Fame. This is the third year in a row MCEC has taken out the Business Tourism category.
"Taking out this prestigious award and being inducted into the Hall of Fame is a huge coup for MCEC and tops off our venue's most successful year in history," said MCEC chief executive, Peter King.
The award follows last week's announcement that the Victorian Government has approved and will fund MCEC's proposed expansion. The development will include the addition of new retail space, additional car parks, hotel accommodation and multi-purpose convention and exhibition facilities. Melbourne Convention Bureau (MCB) chief executive Karen Bolinger said the expansion was warranted and looked forward to the next phase of strategic partnership with MCEC.
"In the past calendar year alone, MCEC has hosted three major international association conferences secured by MCE," said Ms Bolinger. "The 22nd World Diabetes Congress was held in December 2014, the World Congress of Cardiology in May 2014 and the 20th International AIDS Conference 2014 in July."
Joyce DiMascio, chief executive of the Exhibition and Event Association of Australasia, and the Audited Media Association of Australia (AMAA) also announced data showing exhibitions stimulate visitation to Victoria from interstate and overseas.