Auckland Advocate Program launched
Statistics New Zealand has released new figures showing the number of visitors to the country for a conference or convention has risen 4.4 per cent.
Tourism NZ international business events manager Bjoern Spreitz said the findings were valid and warranted.
“Tourism New Zealand has significantly increased its efforts in the business events sector of the last few years and the country is now bidding for, and winning, more international conventions than ever before.”
Mr Spreitz went on to note that Tourism New Zealand had secured NZ$15.6m worth of international conventions in the last financial year alone.
The findings follow the announcement of a new Business Events advocates program, developed by TNZ in partnership with ACB. The program, designed to see even more of these types of events go to New Zealand, will be launched in March 2015.
Mr Spreitz credited the success to the influential sector leaders in New Zealand who attract key conventions.
“The advocate program is about creating long last relationships with these individuals so they can continue to bid for international conferences and encourage their colleagues to do so as well,” said Mr Spreitz.
ACB Manager Anna Hayward said the Auckland Advocate program was critical for New Zealand and formed part of the ACB’s overall strategy to encourage more business events to the region.