EEAA launches 'The Power of Exhibitions'
The Exhibition and Event Association of Australasia (EEAA) has launched an advocacy campaign titled The Power of Exhibitions, which aims to build awareness about the role of exhibitions and events in driving business and economic development.
Organisers, venues and suppliers from around Australia attended an industry briefing in Sydney on Tuesday 13 August with NSW Deputy Premier, Andrew Stoner.
EEAA President Domenic Genua said the campaign would help build awareness and the reputation of the industry as a driver of economic activity.
‘With construction by Lend Lease now underway at Sydney’s interim exhibition centre at Glebe Island, it is most timely to remind Governments, investors and other stakeholders that exhibitions and events are the lifeblood of our cities and regions,” he said.
“The events organised by EEAA members attract 1.6 million visitors each year providing benefits for hotels, airlines, restaurants and many other associated businesses. However, this is only a small part of their impact. For the thousands of big and small companies, trade and consumer exhibitions are the backbone of their businesses.”
EEAA Chief Executive, Joyce DiMascio said there were two tiers to the new campaign – the first was about the effectiveness of exhibitions as a marketing channel and the second was about their flow-on benefits.
“The campaign features ambassadors for the sector, people with skin in the game who tell us about the Power of Exhibitions in their businesses. Their messages are at the heart of our campaign – they are unscripted, authentic and powerful,” she said.
NSW Deputy Premier, Andrew Stoner has lent his support to the exhibition and events industry and commended the work of the Association.
“The NSW Government is committed to growing our State’s strong exhibition, events and convention industry and that is why we are delivering Sydney’s new world-class Exhibition, Entertainment and Convention Precinct at Darling Harbour," said Premier Stoner.
”In the meantime, a new facility at Glebe Island with up to 25,000 square metres of high quality, fully-enclosed and air conditioned space to house exhibitions will be the home of Sydney’s biggest exhibitions from February 2014 until the end of 2016, when new state-of-the-art facilities are opened at Darling Harbour," he said.
“We are thrilled to be working with the industry and the Exhibition & Event Association of Australasia to deliver these two great projects and secure the future of our State’s exhibition, business events and convention industry.”
NOTE: The campaign toolkit can be downloaded from:
http://www.eeaa.com.au/powerofexhibitions.php
Photo: Domenic Genua, President EEAA, Joyce DiMascio, Chief Executive EEAA and The Hon. Andrew Stoner, MP, Deputy Premier of NSW
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