Bringing Associations Together To Boost Performance


VIC Association Lunch: Attracting Members and the Government dollar through Targeted Media

Register for this event
Date:Thursday, 15 February 2024
Time:12:00 pm - 2:00 pm AEDT
Venue:Melbourne Marriott Hotel, Corner Exhibition & Lonsdale Streets, Melbourne VIC 3000
Presenter:Tony Nicholls, CEO & Founder, Good Talent Media

There is nothing that catches the Government's attention like an Association highlighting their shortfalls in the media. Time and time again, it takes a little bit of media 'rattling of the cage' to get that meeting secured with your local minister to help solve the problems and secure the dollars your sector needs.

The media is the fastest, cheapest and most underutilised way for Associations to increase their members and secure government funding. Participants will leave this session with a new understanding of the news cycle and how they can use targeted media as their top form of advocacy.

Using the media as a credibility vehicle to make your want known is a blue ocean strategy that few are using because they just don't know how to. It catches the ears of politicians and your potential members who want you to go out and bat for them.

Join CEO of Good Talent Media and ex-ABC and SBS journalist Tony Nicholls who will show you how to create a slate of great stories targeted to specific media outlets to catch the eye of the minister you want to reach and set you up as the industry leader that your sector needs.

Registrations: Free & Exclusive to NFP organisations


Tony Nicholls, CEO & Founder, Good Talent Media

Founder and Principal Consultant of Good Talent Media Tony Nicholls is an accomplished journalist who has held roles for more than ten years with the ABC, SBS and Network Ten, covering thousands of news stories across Victoria, Australia and in the international media.

Tony has seen first-hand how the media landscape has evolved, changing the roles of journalists, politicians and media spokespeople. His deep experience of this demanding new digital media age places him ideally to deliver the up-to-the-minute media advice to achieve presence and results.


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