QLD Association Lunch
Join us for our exclusive QLD Association Lunch, in partnership with Brisbane Convention & Exhibition Centre.
Hear from Rachel Mackenzie, CEO of Berries Australia, who has seen the transformation of Australia’s berry sector into a $1.3 billion industry. Rachel advocates for a sector that has secured a strong presence in supermarkets and is influencing global standards in innovation and collaboration. In this session, Rachel will share the strategies behind this impressive growth story - exploring how effective communication, grower representation, and unified advocacy can unlock opportunities across sectors.
Whether you represent a niche association or a large member organisation, you’ll take away practical insights on sector-wide leadership, growth, and impact.
Please note this lunch is based on Queensland time (AEST).
Registrations: Free and exclusive to Associations Forum members and not-for-profit associations
ABOUT THE SPEAKER
.jpg)
Rachel Mackenzie, Chief Executive Officer, Berries Australia
Rachel Mackenzie has been the CEO of Berries Australia since February 2019. Berries Australia was set up in November 2018 to promote the interests of the strawberry, blueberry and raspberry and blackberry industries, and represent the single largest fresh produce category in Australian supermarkets.
Under her leadership, Berries Australia is delivering major projects to service the Australian Berry industries including the highly successful communications and industry development project and export market access projects both funded by Hort Innovation. Berries Australia recently held their bi-annual BerryQuest International Conference in Tasmania, which was attended by more than 500 delegates.
Prior to Berries Australia, Rachel was the Chief Advocate at Growcom (now Queensland Fruit and Vegetable Growers). Rachel Mackenzie was awarded the national Women in Horticulture Award at the 2018 Horticulture Connections conference in recognition of her contribution to the sector.
.png)