Bringing Associations Together To Boost Performance


NSW Association Membership Workshop

Register for this event
Date:Wednesday, 8 April 2020
Time: 9:00 am - 5:00 pm
Venue:Northside Conference Centre, Cnr Oxley St & Pole Ln, Crows Nest NSW 2065
Presenter:John Peacock, Chief Executive Officer, Associations Forum

Members play various roles in associations – as voting stakeholders, as paying customers and as keen volunteers. This practical one-day workshop will examine strategies on how to recruit, retain, serve and keep members satisfied with your association.

Registrations: Members $440 including GST 
Non-members $660 including GST (NFPs only)


8.45am         Welcome Tea and Coffee

9.00am        Session 1: Membership fundamentals and why members matter

  • Why members are like and unlike ‘shareholders’
  • Statistics from Association Membership & Services Survey
  • The respective roles of association staff and volunteers in membership

10.30am       Morning Tea

11.00am      Session 2: Retaining and engaging with current members

  • Tips and techniques to retain members
  • Association databases as the key
  • Engagement at times other than seeking registrations and renewals

12.30pm      Lunch

1.30pm       Session 3: Growing membership with recruitment and sales

  • Processes to find potential members
  • Marketing campaigns by traditional and social media
  • Why sales may suit and be necessary

3.00pm        Afternoon Tea

3.30pm       Session 4: Providing and improving membership services

  • Must-attend events and sought-after services, including accreditation
  • Developing an overall membership plan and budget – noting the cost of ignoring membership
  • Bringing membership ideas together

5.00pm        Close

Morning tea, lunch and afternoon tea included. 


John Peacock, Chief Executive Officer, Associations Forum

John is the Chief Executive Officer of Associations Forum, is one of Australia’s most experienced advisors to associations and charities and is a thought leader for the not-for-profit sector. With a BCom (University of NSW), he has held senior management and Directorship roles with various not-for-profit organisations. Since 2000, John has trained and consulted to hundreds of associations and charities, large and small, on strategic planning, governance, board effectiveness, operations, restructuring and financial issues.

As well as engagement on specific projects, John’s consulting business undertakes whole-of-organisation reviews of associations and charities. John’s operational specialisation is developing plans that can be translated into actions, budgets and job descriptions. His change specialisation is in the field of mergers of associations.



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