Bringing Associations Together To Boost Performance


Navigating Negative Media Attention: Strategies for Associations (Webinar)

Register for this event
Date:Wednesday, 24 July 2024
Time:12:00 pm - 1:00 pm AEST
Presenter:Phoebe Netto - Founder of Pure Public Relations

Associations often face scrutiny and public criticism, which can impact their reputation and member trust. No one invites a crisis or negative media attention, but when it happens, you need to act swiftly and with a strategic focus. Priority needs to be given to honesty, compassion and responsibility, as well as protecting your organisation and reputation. This webinar will equip association leaders with the tools and strategies to manage and mitigate negative media coverage effectively.

The webinar will cover:

  • Identifying potential sources of negative media attention.
  • Building a robust crisis communication plan.
  • Best practices for media interactions during a crisis.
  • Leveraging social media for positive engagement.
  • Case studies of successful crisis management.

Registrations: Free and exclusive to Associations Forum members and not-for-profit associations 



Phoebe Netto, Founder, Pure Public Relations 

Phoebe Netto is the founder of Pure Public Relations, a PR firm established 12 years ago that focuses on outcomes, not output – it’s pure and simple. Pure Public Relations offers media relations, issues management and communication services, and has a reputation for securing outstanding media coverage and an impressive track record of handling crisis communications. Phoebe’s agency has secured excellent results for associations and membership groups, with clients including the Australian Association of Psychologists, the Australian Lottery and Newsagents Association, the Australasian Society of Aesthetic Plastic Surgeons and the Motor Traders’ Association of NSW. 



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