Bringing Associations Together To Boost Performance


Membership Recruitment, Retention and Engagement Workshop (Online)

Register for this event
Date:Wednesday, 29 September 2021
Time:11:00 am - 1:00 pm (AEST)
Presenter:Kelly Chan, Operations Manager, Associations Forum, John Peacock, Chief Executive Officer, Associations Forum

This workshop will examine why members are so important to the vitality of an association and strategies on how to recruit, retain, serve and keep members satisfied with your association. Register for this workshop to ensure your association is making the most of opportunities regarding membership.

Topics include:

  • Membership fundamentals and why members matter 
  • Retaining and engaging with current members
  • Growing membership with recruitment and sales
  • Providing and improving membership services

Please note the time of the online presentation is based on Sydney, NSW time (AEST).

Member Registrations: $200 including GST 
Non-Member Registrations: $300 including GST 
(NFP only)

Associations Forum will send a tax invoice upon registration for this event.


Kelly Chan, Operations Manager, Associations Forum


As Operations Manager, Kelly is involved in overseeing a broad spectrum of activities for Associations Forum including events, marketing, communications, human resources, database and website development, and member services.

Kelly holds a Bachelor of Socio-Legal Studies with a major in French Literature from the University of Sydney and a Bachelor of Music from the Australian Institute of Music. Kelly has worked in the not-for-profit sector for over 10 years with a focus on event and venue management, database maintenance, and member services. 


John Peacock, Chief Executive Officer, Associations Forum

John is one of Australia’s most experienced advisors to associations and charities and is a thought leader for the associations sector. He is a regular presenter, both nationally and internationally, on matters essential to the governance and operations of associations, charities and other mutual bodies.

Since 2000, John has trained and consulted to hundreds of associations and charities, large and small, on strategic planning, governance, Board effectiveness, operations, restructuring, financial issues and external reviews.

His particular areas of specialisation are mergers of associations and developing association plans that can be translated into actions, budgets and job descriptions.

John’s work with associations was recognised in the 2021 Australia Day Honours List with his appointment as a Member (AM) of the Order of Australia (General Division) for significant service to the associations and not-for-profit sectors through a range of initiatives.

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