Bringing Associations Together To Boost Performance


Increasing Your Profile and Strengthening Your Brand (Webinar)

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Date:Tuesday, 12 October 2021
Time:11:30 am - 1:00 pm (AEDT)
Presenter:Tony Nicholls, Founder and Director, Good Talent Media

Learn how to get your stories up repeatedly in first tier media and build your organisation’s profile and credibility. There is no shortage of problems in the world and great organisations doing great work, but building your profile and showcasing your work is critical to attracting funding and influencing change.

Good Talent Media will show you how to create a slate of stories based on singular themes targeted to specific media outlets, then the anatomy of a successful media release. Does it have a case study as the emotional core, a partner to validate your claims and elevate your brand, and a call to action that is specific and has news hooks?

What is your approach to media releases, is it a 'problem/solution' approach? Learn from a PR agency staffed by ex-journalists how to package up stories that will get picked up. They know from experience the stories that are most likely to get you positive media attention and strengthen your reputation, establishing you as an industry leader.

Participants will leave the session with a new understanding of the news cycle and how they can get their message across in any circumstances.

Registrations: Free and exclusive to Associations Forum members and NFP organisations only.


Tony Nicholls, Founder and Director, Good Talent Media

Founder and Principal Consultant of Good Talent Media Tony Nicholls is an  accomplished journalist who has held roles for more than ten years with the  ABC, SBS and Network Ten, covering thousands of news stories across  Victoria, Australia and in the international media.

Tony has seen first-hand how the media landscape has evolved, changing the  roles of journalists, politicians and media spokespeople. His deep experience  of this demanding new digital media age places him ideally to deliver the up-to-the-minute media advice to achieve presence and results.


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