How to optimise your data to maximise the member experience (Webinar)
How do you unify multiple sources of data and optimise it to gain useful insights that can be turned into meaningful member experiences?
Join this webinar to discover how the Federation of European Self Storage Associations tackled this
challenge and delivered amazing results, including:
- A 320% increase in email click-throughs
- 18% increase in members attending events
- An increase in member retention from 85 to 94%
- 24% increase in member survey responses
- All while reducing admin by 12 hours per week
FEDESSA represents 1000+ self storage operators who belong to 19 national self storage associations across Europe (also members of FEDESSA). They represent over 2500 self storage facilities. Membership benefits include events, training and access to legal advice. The ReadyMembership solution didn’t just involve bringing their data (and multiple language websites) into one platform but also how they changed their whole approach to data capture and member communications. This webinar will showcase how they did it and reveal how you can optimise your data to personalise member experiences and deliver great results for your association.
This event will be chaired by Tony Gleeson, Associations Advisor, Associations Forum.ABOUT THE PRESENTERS
Danny Mahon, Sales Director, ReadyMembership 
Danny Mahon is the Sales Director at ReadyMembership, with over 10 years of experience working in the membership sector. He is passionate about supporting non-profit membership organisations in realising their digital ambitions. Danny is a strong advocate for consolidating systems, creating personalised user journeys, and streamlining processes through automation to give teams more time to focus on meeting their members' needs.
Jessica Dearlove, Senior Consultant, ReadyMembership 
Jessica Dearlove is a Senior Consultant at ReadyMembership, where she leverages her expertise in defining technical requirements and crafting bespoke solutions for clients. With a strong focus on producing detailed technical specification and data mapping documents, Jessica ensures that every project aligns with the client's unique business needs. She is passionate about high-quality results enabling the successes of her team and clients alike.
