Bringing Associations Together To Boost Performance


Association Membership Workshop

Register for this event
Date:Wednesday, 26 June 2019
Time: 9:00 am - 5:00 pm
Venue:208 South Terrace, Adelaide SA 5000
Presenter:John Peacock, Chief Executive Officer, Associations Forum

We all know members are important to the growth of any association – but do we understand why? Members play two structural roles in associations – as voting stakeholders and as paying customers.  In fact, members are even more than this. Members are the soul of an association and are the source of volunteers, who either run the association or govern it via the Board.

This practical one-day workshop will examine why members are so important to the vitality of an association and strategies on how to recruit, retain, serve and keep members satisfied with your association. Register for this workshop to ensure your association is making the most of opportunities regarding membership.


8.45am                  Welcome Tea and Coffee

9.00am                 Session 1: Membership fundamentals and why members matter

  • Why members are like and unlike ‘shareholders’
  • Statistics from Association Membership & Services Survey
  • The respective roles of association staff and volunteers in membership

10.30am              Morning Tea

11.00am             Session 2: Retaining and engaging with current members

  • Tips and techniques to retain members
  • Association databases as the key
  • Engagement at times other than seeking registrations and renewals

12.30pm               Lunch

1.30pm                Session 3: Growing membership with recruitment and sales

  • Processes to find potential members
  • Marketing campaigns by traditional and social media
  • Why sales may suit and be necessary

3.00pm                 Afternoon Tea

3.30pm                Session 4: Providing and improving membership services

  • Must-attend events and sought-after services, including accreditation
  • Developing an overall membership plan and budget – noting the cost of ignoring membership
  • Bringing membership ideas together

5.00pm                 Close

Morning tea, lunch and afternoon tea included. 

Registrations: Members $440 including GST 

Non-members $660 including GST (NFPs only)


John Peacock, Chief Executive Officer, Associations Forum

John is the Chief Executive Officer of Associations Forum, is one of Australia’s most experienced advisors to associations and charities and is a thought leader for the not-for-profit sector. With a BCom (University of NSW), he has held senior management and Directorship roles with various not-for-profit organisations. Since 2000, John has trained and consulted to hundreds of associations and charities, large and small, on strategic planning, governance, board effectiveness, operations, restructuring and financial issues.

As well as engagement on specific projects, John’s consulting business undertakes whole-of-organisation reviews of associations and charities. John’s operational specialisation is developing plans that can be translated into actions, budgets and job descriptions. His change specialisation is in the field of mergers of associations.



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