Bringing Associations Together To Boost Performance


VIC Association Credentials Workshop

Register for this event
Date:Tuesday, 18 June 2019
Time: 9:00 am - 5:00 pm
Venue:Pullman Melbourne Albert Park, 65 Queens Road, Melbourne VIC 3004
Presenter:John Peacock, Chief Executive Officer, Associations Forum and Rob Thomason, Executive Director, VETASSESS

Associations can distinguish themselves from other organisations and add value via credentials. As well as the identification of necessary and desirable standards for a profession or industry, credentials usually add to the ability of credential holders to secure better jobs or more client work, plus they generate income for the association.

This practical workshop will be an interactive session where attendees can learn from the experience of facilitators and from each other. We encourage associations interested in credentials, certification, accreditation and designations to join us as these topics are explored.


9.00am          Session 1: Principles of Credentialing

  • Considerations to be an association of professionals
  • Public safety leads to licensing by government
  • Credentialing by associations can go beyond licensing
  • Definitions: Credential, Certification, Accreditation, Chartered

10.30am          Morning Tea

11.00am        Session 2: Reputational and Commercial Advantages for Associations

  • Why associations give credentials
  • Better professionals, better jobs and better pay
  • Respect for the association yet also responsibility
  • Where credentials may fit in the higher education context
  • Once you have a credential, what do you seek from the government?

12.30pm          Lunch

1.30pm          Session 3: Practical Application of Credentialing

  • Income generation for the association
  • Attitudes of bureaucrats towards associations
  • Grandfathering in practitioner with experience, not a degree
  • Ongoing education requirements
  • Can industry or trade associations do credentialing?

3.00pm            Afternoon Tea

3.30pm          Session 4: Processes Regarding Credentials

  • Conversation with members, industry and other stakeholders
  • Content, examination and assessment
  • Administration and logistics
  • Number of candidates required to make a program viable
  • Role of intermediaries

5.00pm            Close of workshop

Member Registrations: $770 including GST 
Non-Member Registrations: $990 including GST 
(NFP only)


John Peacock, Chief Executive Officer, Associations Forum

John is the Chief Executive Officer of Associations Forum, is one of Australia’s most experienced advisors to associations and charities and is a thought leader for the not-for-profit sector. With a BCom (University of NSW), he has held senior management and Directorship roles with various not-for-profit organisations. Since 2000, John has trained and consulted to hundreds of associations and charities, large and small, on strategic planning, governance, board effectiveness, operations, restructuring and financial issues.

As well as engagement on specific projects, John’s consulting business undertakes whole-of-organisation reviews of associations and charities. John’s operational specialisation is developing plans that can be translated into actions, budgets and job descriptions. His change specialisation is in the field of mergers of associations.

Rob Thomason, Executive Director, VETASSESS

Rob Thomason commenced his career in the TAFE sector and has more than 35 years’ experience working in education, consulting and executive development, in Australia and overseas. Rob has been a strong supporter of Australia’s engagement with Asia and was appointed one of a small number of New Colombo Plan Business Champions by the Minister for Foreign Affairs and Trade.

Until recently, Rob was Group Executive, Membership and Education with CPA Australia. He worked with Fairfax  Media, one of Australia’s largest media organisations and was Director, Executive Education with Melbourne Business School. Rob has held a number of directorships including the US-based International University Consortium for Executive Education.


Share this event

Back to events list

AF Planning Day
AF Salary Survey 2019