Communicating effectively with members (Teleconference)
Communicating with your members is a challenge during normal times - associations need to ensure they do not overload their members' inboxes to the point that their emails are not opened. Now the pandemic has increased the quantum of communications, how can your organisation be heard? This 1-hour teleconference will address:
- Methods of communication: email, post, social media and phone calls
- Engaging current members, enticing prospects and communicating with lapsed members
- Gaining better click-through rates
- Importance of a communications calendar and segmentation
Zara Bryan, Marketing & Communications Manager, Associations Forum
Zara coordinates member communications, marketing campaigns, e-newsletters and social media. Her role also includes sourcing and writing articles and developing website content.
Zara holds a Bachelor of Journalism and Professional Writing from the University of South Australia. She has previously held communications and marketing roles with local and state government in South Australia before moving to Sydney.