Bringing Associations Together To Boost Performance


Association Success Masterclass WA

Register for this event
Date:Tuesday, 26 March 2024
Time: 8:30 am - 4:30 pm (AWST)
Venue: Hyatt Regency Perth, 99 Adelaide Terrace, Perth WA 6000
Presenter:John Peacock AM, Chief Executive Officer, Associations Forum

Associations Forum is pleased to offer a one-day interactive masterclass featuring John Peacock AM experienced advisor in association management and governance. Through theory and real-world scenarios, John will impart valuable concepts and strategies for advancing your association.


8:30 am : Registration and Welcome Tea & Coffee

9:00 am : Session 1 - Purpose, Governance, and Planning

  • Scope, structure and legislation for associations and charities
  • Clear constitutions – and changing them successfully
  • Respective roles of Members, Board, CEO and Company Secretary
  • Board meetings, minutes, and evaluation
  • The importance of practical Plans

10:30 am : Morning Tea

11:00 am : Session 2 - Membership Retention, Recruitment and Services

  • Recruitment and retention systems and processes
  • Why people really join and renew
  • Engagement and its measurement
  • Seven areas of member services – including events
  • Communications, marketing, PR, and sales

12:30 pm : Lunch

1:30 pm : Session 3 - Case Studies of Success and Situations to Avoid – and Finances

  • Iconic associations and international brands
  • Stand out new successes in recent times
  • Reputational damage: NSCA Vic 1989; CPA Australia 2017; CBI 2023
  • Association and charity finances and tax
  • Membership, services, and income growth

3:00 pm : Afternoon Tea

3:30 pm : Session 4 - Volunteers, Staff and Leadership

  • Chairs, Boards, Volunteers & Chapters – and avoiding micromanagement
  • Hiring, directing, motivating and sacking staff
  • Are you understaffed? Don't be a martyr and ensure that you delegate
  • Culture and External Reviews
  • Who really leads an association or charity?

4:30 pm : End of Association Success Masterclass


Member Registrations: $550
Non-Member Registrations: $800 (NFP only)

Associations Forum will send a tax invoice upon registration for this event.

Registrations are only open to not-for-profit organisations


John Peacock AM, Chief Executive Officer, Associations Forum

John is one of Australia’s most experienced advisors to associations and charities and is a thought leader for the associations sector. He is a regular presenter, both nationally and internationally, on matters essential to the governance and operations of associations, charities and other mutual bodies.

Since 2000, John has trained and consulted to hundreds of associations and charities, large and small, on strategic planning, governance, Board effectiveness, operations, restructuring, financial issues and external reviews.

His particular areas of specialisation are mergers of associations and developing association plans that can be translated into actions, budgets and job descriptions.

John’s work with associations was recognised in the 2021 Australia Day Honours List with his appointment as a Member (AM) of the Order of Australia (General Division) for significant service to the associations and not-for-profit sectors through a range of initiatives.




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