Bringing Associations Together To Boost Performance


Association Management: Stories of Successful Women CEOs (Webinar)

Register for this event
Date:Wednesday, 10 March 2021
Time: 1:00 pm - 2:00 pm
Topic:Association Management: Case Studies of Successful Women CEOs
Presenter:Dianne Dayhew, Chief Executive Officer, National Apprentice Employment Network, Gillian Stapleton, Chief Executive Officer, Direct Selling Australia & Penny Cornah, Executive Director, Master Plumbers' Association of Queensland

Join us for this 1 hr webinar to celebrate International Women's Day and female leadership in associations and the not-for-profit sector. 

Our panel of talented female leaders will discuss:

  • Typical pathways and individual stories about becoming CEO
  • Relationships with the Board, staff and members
  • Clarity of plans plus necessary resources to achieve objectives

Registrations: Free & Exclusive to NFP organisations

Please note the time of the online presentation is based on Sydney, NSW time (AEDT).



Dianne Dayhew, Chief Executive Officer, National Apprentice Employment Network 

Dianne Dayhew is the Chief Executive Officer of the National Apprentice Employment Network (NAEN), the member body representing the network of group training organisations that employs some 25,000 apprentices and trainees around Australia. Originally an educator in primary and tertiary education, Dianne also has a professional background in the arts and creative industries.

Dianne worked with the Construction and Property Services Industry Skills Council for more than six years, initially running their NSW ITAB contract for construction and property services, and later as General Manager of Policy.

She established and managed three group training operations in both the arts and property services industries, and later worked with high profile organisations including SOCOG, SPOC (for the Paralympics) and the Australian Broadcasting Corporation, where she was a Senior Executive in the Human Resources Division. Since joining NAEN in late 2018, Dianne passionately advocates the work of group training organisations, and the successful employment pathways they create for the diverse youth of Australia.

Gillian Stapleton, Chief Executive Officer, Direct Selling Australia 

Gillian Stapleton was appointed CEO of Direct Selling Australia in July 2016. Gill is the first female appointed to this position in the Association’s 53-year history. Gill started her career as a teacher in the UK but joined a home- based direct selling business, so that she could be a full- time mum to her two children. Rising to the top of that business and achieving every award and trip possible, Gill was offered a corporate role in Australia with that same organisation. Since then, she has been the CEO of both a network marketing organisation, a party-plan business and a national Charity. Gill has also previously served as a member of the DSA Board and runs marathons in her spare time.

Penny Cornah, Executive Director, Master Plumbers' Association of Queensland

Penny Cornah is the Executive Director of the Master Plumbers’ Association of Queensland (MPAQ). MPAQ is a peak industry body representing plumbing contractors throughout Queensland from sole operators to medium sized plumbing businesses through to large contracting firms. Penny has been employed with the Association for almost fifteen years. Penny is well known to MPAQ members and works closely with them and the Board on the raft of issues which currently face the industry. Penny identifies her role as heading the organisation that is the conduit between protecting community health and the environment. Penny is a strong leader in a male dominated industry and has earned respect throughout the plumbing fraternity. She has developed strong relationships within the Queensland Government ensuring the industry’s voice is heard at the highest levels. Penny holds a number of board positions these include:

  • Director to Master Plumbers Australia Ltd from 2012
  • Director of QLeave from 2016
  • Chair of the Service Trades Council from 2016
  • Director Construction Skills Queensland from 2017
  • Director Australian Building Codes Board from 2020


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