Bringing Associations Together To Boost Performance


Association Events Summit 2023

Register for this event
Date:Thursday, 23 February 2023
Time: 9:00 am - 4:00 pm AEDT
Venue:Chapter Place, 1 Pentridge Boulevard, Coburg, VIC 3058

Association events landscape has changed drastically in the last two years, accelerated by the pandemic and related disruptions like changing delegate preferences, event delivery modes and new technologies. This one-day summit allows event professionals from associations, societies, institutes and other not-for-profits to connect, exchange ideas, gain useful insights, and create fresh solutions to current challenges.

Topics covered include:

  • Emerging Event Trends and Plans for 2023
    • Reflections and learnings from preparing for and managing conferences post-covid
    • Key drivers and strategies for conferences in 2023
    • Live events are back and here to stay. But it's not back to business as usual. Have scarcity of venues/vendors, staff shortages, distribution delays become the new normal?
    • Attracting & retaining event staff: Restrictive salaries, limited resources, excessive workloads, and many other reasons our event staff are looking elsewhere. How do you make your events team and organisations a place people want to work and stay for the long term?
  • Hybrid Events and their Challenges
    Is hybrid here to stay? Does every event need to provide a hybrid element?
    • Hybrid events can come with high costs, logistically complex to plan and longer lead times
    • Case studies from leading association event managers on how they have delivered their event
  • Technology & Platforms
    Technology has developed rapidly over the past few decades and this has had a colossal impact on the events industry. 
    • There are a plethora of platforms, but how do you choose the right fit for your association?  
    • The panel will break down some of the technologies they have used and the results they have had.
  • Is Early Bird Dead? 
    Event marketing is essential for successfully promoting your conference and increasing attendance at your event, but how do you best estimate attendance in these times?
    • Early Bird or Increasing Prices As Your Event Nears (FOMO)
    • Branding and event positioning
    • Value proposition  
    • Trends in event marketing and selling on demand
    • Use of social media
  • Exhibitions – Growth, Success and Lessons Learned 
    Exhibitions can be a critical part of an association conference, they deliver a key hub for delegates, create the opportunity to showcase products and services within your industry and bring in substantial revenue, but how do you deliver value for exhibitors?
  • Building a Successful Association Event Workshop
    Brainstorm and deep dive into building an effective events plan and strategy. Scenarios and case studies will be presented for groups to troubleshoot from negotiating with suppliers, staffing to budgeting.
  • Events Special Interest Group
    Delegates will have the opportunity to discuss event challenges, issues and strategies from their own experiences within their association in smaller groups.

Member Registrations: $550
Non-Member Registrations: $770
(NFP only)

Associations Forum will send a tax invoice upon registration for this event. 


Andrew Gosbell, Associations Advisor, Associations ForumAndrew Gosbell PhD

Andrew is based in Melbourne and provides a range of advisory services for Associations Forum based on his broad experience in governance, change management, leadership development, government  relations and policy development, risk management, strategic planning, negotiation and partnership development.

Andrew has over 15 years senior executive experience working in medical colleges and associations, including successful tenures as CEO of General Practice Registrars Australia and Deputy CEO at the Australasian College for Emergency Medicine.

He has a track record of working collaboratively with volunteers, association members and office bearers, and professional staff to successfully deliver a range of strategic initiatives at both national and state levels. He has well-developed networks in the health and associations sectors. Andrew also has governance experience as a non-executive director and currently holds a number of Board and Committee positions in the NFP and tertiary-education sectors.

Steve Walker, Chief Executive Officer, Boating Industry Association of Victoria LtdSteve Walker

Steve Walker is an experienced and successful CEO and event organiser. In CEO terms Steve has lead the Boating Industry Association of Victoria for the past five years, and prior to that held the same role at Yachting Victoria, Tennis New Zealand and Baseball Victoria.

Major events have always been central to these roles with Steve holding leadership/event director roles in international tennis tournaments, world cup sailing regattas, major boat show, and many other events .

Julie Allen, Head of Events, The Australasian Institute of Mining and Metallurgy Julie Allen

Julie Allen, MBA, has been involved in the events industry for over 30 years. Starting in technical production she has had the opportunity to work in every part of the industry including as an audio visual technician, Event Manager, Executive Producer, General Manager and business owner. She has seen the industry evolve from multi slide projector shows through to the current virtual production platforms. Her industry knowledge is unparalleled, and she loves nothing more than to pass on her knowledge to others in the industry.

She has produced numerous major corporate events including the launch of Optus, APEC Prime Minister’s Dinner in New Zealand, the Qantas float, launch of VW Golf, as well as all events for Arnott’s, Optus, Qantas and Telecom New Zealand whilst working for Wavelength Corporate Communications (Jack Morton Worldwide). Her career has taken her to many international destinations to deliver high-profile incentives, launches and conferences. Julie is the current Head of Events for the Australian Institute of Mining and Metallurgy (AusIMM), who deliver large conferences to the resources sector.

Chris Dayson, Manager, CPD Events, Australian HR Institute Chris Dayson

Chris has over 22 years of event production and delivery experience across many sectors and event styles, fifteen of which were spent in the association and charity sectors. Over the last eight years he’s been developing his management and leadership skills through professional development and practice.

He brings this experience, along with knowledge obtained from the Human Resource Institute, to provide insight on how to build and keep your events team.

Loreena Bloomfield, General Manager Corporate Partnerships and Growth, Australasian Sonographers AssociationLoreena Bloomfield

Loreena has over the past 6 years at the ASA, focussed on building both commercial and strategic corporate partnerships to increase the ASA’s influence as a professional association and diversified income streams to ensure ‘sponsor’ sustainability.

With over 20 years senior executive experience in the FMCG, Management Consulting and NFP sector and a reputation for building authentic connections, be it with the community, commercial or strategic partners, Loreena has a track record for developing customised approaches to diversification of income streams, commercial and strategic partnerships and stakeholder communication and engagement that will deliver value to all.

She is currently a member of the AICD and has contributed to a number of Boards.

Megan Flower, Chief Executive Officer, Landscaping Victoria Master Landscapers

Megan Flower

By her own admission a certified plant-killer, Megan has not let her lack of possessing a green thumb overshadow her role as CEO of the Landscaping industry body where she has grown sponsorship and events significantly over the last 8 years. The office plants haven't been as fortunate.

With prior careers in the corporate sector covering marketing, event management, experiential activations and the design and delivery of high-end incentive travel programs for the likes of NAB, Optus, Mercedes and Nissan, Megan is well versed in delivering high-level strategic planning as well as understanding the detailed nuances required to create successful events.

Other Speakers include:

  • Rebecca Meyer, General Manager, Membership and Engagement, Occupational Therapy Australia

This event is proudly sponsored by

About Chapter Place

What’s been happening behind the castle-like bluestone walls of Pentridge has been a tightly held secret until now. Introducing Chapter Place, a destination residential conference and events venue like no other. Offering memorable experiences in a selection of eight of the most unique venue spaces in Australia – a residential MICE destination reminiscent of the country’s best regional venues.

Only 20 minutes from the CBD and Airport, with onsite parking and public transport at our doorstep, this makes the access to our property very seamless. ​

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