Association Databases and Systems Summit 2025
This one-day interactive summit will guide you through the complexities of data management and CRM implementation, unlocking valuable insights including CRM strategies, case studies, a panel discussion on change management, addressing association challenges, and navigating systems integration and database migration. Join us to network, collaborate, share ideas, and learn from fellow Association leaders and database practitioners.
“Overall, the Association Databases & Systems Summit 2024 was a good mix of educational sessions focused on CRM implementation tips and tricks and database showcase sessions that presented what potential CRM platforms are out there on the market.” Alex Singleton, Independent Schools Victoria
Suitable for delegates from associations, industry bodies and not-for profit organisations ranging from CEOs and Presidents to Membership Managers and IT Managers.
June Offer: Register for our summit and receive a second registration absolutely free - bring a colleague at no extra cost! To take advantage of this offer, simply enter the code ‘2ndFOC’ when registering and enjoy the value of attending together as a team.
Thank you to our sponsors
Program
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8:30am |
Registration and Optional Site Tour |
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9:00am |
Welcome to the Association Databases & Systems Summit |
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9:05am |
Welcome from Venue Partner |
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9:10am |
Associations Forum Overview |
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9:20am |
Showcase Sponsor Address- Introducing the Causeis Launchpad powered by iMIS® The Causeis Launchpad powered by iMIS® - is the only go-to-market preconfigured AMS designed by association experts. The Causeis Launchpad is specifically designed to accelerate your digital transformation by combining the iMIS platform, extending it with new functionality and adding 100s of pre-configuration proven to fast-track your association's digital success. We will explore why associations like the Australian Chamber of Commerce and Industry (ACCI), Planning Institute of Australia, Master Plumbers of New Zealand and more are moving to the Causeis Launchpad. Michelle Lelempsis, Chief Executive Officer and Founder, Causeis |
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9:50am |
AusIMM's Digital Transformation: AI and Cybersecurity Innovation The Australasian Institute of Mining and Metallurgy (AusIMM) is the peak association for professionals in the resources sector, representing over 15,000 members across 100 countries. They have recently completed a significant technology transformation. Join Rohit Tangri, Senior Manager, Technical Programs, as he shares the key challenges and opportunities they encountered in the journey. Rohit Tangri, Senior Manager, Technical Programs, Australasian Institute of Mining and Metallurgy |
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10:20am |
Showcase Sponsor Address- Connected Data, Connected Members: Build a thriving member community with ToucanTech Learn how ToucanTech can help your association: - Consolidate legacy systems into one integrated member database
- Capture and connect data across CRM, email, events, payments & web
- Unlock actionable insights to personalise engagement at scale
- Automate processes and streamline reporting with built-in tools
- Discover how other data-driven teams are achieving smarter growth
Merryn Parks, General Manager, ToucanTech
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10:50am |
Morning Tea |
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11:20am |
Showcase Sponsor Address- From Data to Devotion: Elevating Member Experience in the age of expectation Associations are under pressure to do more than just manage data – they need to build trust, deliver relevance, and inspire a new generation of members. In this session, Dave Hickling will explore why traditional CRM systems are no longer fit for purpose on their own, and what a modern member experience really looks like. He’ll cover emerging strategies such as direct message-first communications, trusted digital spaces, micro-accreditation, and hyper-personalised content – all critical tools for creating meaningful connections, reducing admin burden, and attracting members who expect more than just emails and renewals. Dave Hickling, Director, Bond Software Group |
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11:50am |
Best Practices & Success Stories This session will discuss what an organisation should do to ensure the system meets their needs and what steps the organisation should take in implementing a new system. Our expert speaker will delve into the complexities of database management, share cutting-edge practices for optimising systems, and explore effective change management strategies. |
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12:20pm |
Showcase Sponsor Address- Unlock Efficiency & Growth: Member Jungle's Proven Platform, Fast Implementation & Continuous Innovation This session will cover and highlight how Member Jungle's platform empowers associations to streamline operations and foster growth. Key takeaways include: - Proven Platform: Demonstrate how the robust SaaS system is designed and configurable to meet the unique needs of associations. - Fast Implementation: Learn how the out of the box solution, allows a quick setup and translates to immediate benefits, reduction in risk and also gives associations peace of mind. - Continuous Innovation: Understand Member Jungle's commitment to ongoing development, ensuring your association stays ahead. You'll also see how other Australian associations are successfully growing and thriving with Member Jungle. Leigh Clover, Director of Marketing and Membership, Member Jungle |
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12:50pm |
Lunch |
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1:35pm |
Showcase Sponsor Address- One System, Endless Possibilities: Your NFP operational System that does it all for just $100 per month
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2:05pm |
AAPM: Case study of a professional association transitioning into a new CRM Australian Association of Practice Management is the peak professional body dedicated to supporting effective Practice Management in the healthcare profession. ASO transitioned into a new CRM in 2024 with the common aim to streamline operations, automate processes, and improve efficiency of the staff. Miranda, CEO of AAPM, will share her thoughts on: -How careful planning and adaptability were key to the system’s success Miranda Grace, Chief Executive Officer, Australian Association of Practice Management |
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2:35pm |
Cybersecurity Risks of Databases and Systems Cybersecurity attacks are on the rise, and Associations are at risk. This session will cover key cybersecurity risks to your organisation’s databases and systems, and practical steps to protect your data and members' information. The speaker will focus on easy-to-implement solutions as well as more advanced strategies – all in simple, straightforward terms. |
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3:00pm |
Afternoon Tea |
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3:30pm |
Challenges, Opportunities and Lessons Learned from CRM Implementations The panel will discuss the issues encountered during CRM implementation, identify opportunities for process improvement, and provide practical advice for associations considering CRM adoption, particularly around data quality and system integrations. Topics include: -How to manage data and develop an effective data cleansing strategy Rachel Waterhouse, Chief Executive Officer, Australian Shareholders' Association |
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4:00pm |
Closing Comments |
Member Registrations: $550
Non-Member Registrations: $770 (NFP only)
Associations Forum will send a tax invoice upon registration for this event.
Registrations are only open to not-for-profit organisations. For any corporate enquiries, please contact partnerships@associations.net.au
This event is proudly sponsored by
Accommodation - For discounted booking at Sofitel Melbourne on Collins, click here.
ABOUT THE SPEAKERS
Rachel Waterhouse, Chief Executive Officer, Australian Shareholders' Association
Rachel Waterhouse has 20 years of business leadership experience within industry and professional associations and the financial services sector. With a background in digital and traditional communications, media, marketing, sales, partnerships, product management, and events, she has implemented effective organisational strategies and coached teams to excellence. Her key roles in Cuscal, St George Bank, Australian Institute of Company Directors (AICD), and Governance Institute of Australia has shown her the importance of careful investment and good governance. Rachel has a Master of Business Administration (Executive), a Graduate Diploma of Applied Corporate Governance and Risk Management (Chartered Governance Professional), and a Bachelor of Business (Industrial Relations). She is a Fellow of the Governance Institute of Australia.
Rohit Tangri, Senior Manager, Technical Programs, Australasian Institute of Mining and Metallurgy
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Rohit Tangri has over 25 years’ experience delivering enterprise programs across Asia, Americas and Australasia. He has led the technology services at AusIMM since 2021, where he created a technology roadmap and transformed legacy tools to a best-in-class, efficient and modern system that delivers better user experience, rich data insights and enables growth of the business. He recruited, mentored and shaped a high performing team, changed and on-boarded new vendors to ensure best value and fit for future and ensured Board support. Rohit worked closely with all business teams at the AusIMM and over the last four years AusIMM has seen an 80% increase in total revenue, 76% increase in website visits, 30% growth in membership and new business lines contributing 30% of all revenue. The AusIMM have won the ‘Association of the year award” for 2024. Rohit has earlier worked at Dassault Systems, Worksafe Victoria and Ambulance Victoria among others.
Kerstin Baas, Chief Executive Officer, Australian Society of Orthodontists
Kerstin Baas is a commercial CEO with extensive global experience in Strategy, Governance, and Risk across sectors including Financial Services, Health, and IT. She combines a passion for technology, healthcare innovation, and excellence in patient care. Key roles include CEO of the Australian Society of Orthodontists, Chief Commercial Officer at the Woolcock Institute of Medical Research, COO at Inland Technology, and positions with Deutsche Bank and Johnson & Johnson Orthopaedics in Germany. She specializes in digital transformation, innovation, corporate strategy, and leading organizations through rapid strategic, cultural, and operational change to achieve sustainable outcomes. Kerstin holds an MBA from the University of Newcastle and is a Graduate of the Australian Institute of Company Directors (AICD). She values collaboration, lifelong learning, curiosity, and making a difference.
Miranda Grace, Chief Executive Officer, Australian Association of Practice Management
Miranda Grace is the Chief Executive Officer (CEO) of the Australian Association of Practice Management (AAPM). With a wealth of experience in the management and corporate governance she is highly regarded and has significantly contributed to the success of notable institutions. Her roles in these organisations have honed her leadership skills and strategic vision, which she now brings to AAPM and the healthcare sector. Miranda has consistently worked with key stakeholders including major international organisations, multi-nationals, and the Australian Government. Bringing a pragmatic approach has seen businesses grow and thrive through innovation solutions. As CEO of AAPM, Miranda is passionate about promoting excellence in healthcare practice management, ensuring that healthcare practice leaders are equipped with the resources, education, and support they need to thrive. Her experience has provided her with unique insights into team management, strategic planning, and operational efficiency, making her a dynamic leader and grown businesses.
Alexandra Reynolds, Chief Operating Officer, Occupational Therapy Australia
Alex is currently the Chief Operating Officer at Occupational Therapy Australia. She is an accomplished senior executive and people leader with over 20 years of with extensive and broad experience in commercial and association sectors, including leading membership, education and operations portfolios. Over her career Alex has orchestrated large-scale programs targeting technological innovation, operational excellence and culture transformation. Her approach has consistently driven organisational growth, fostering agile and member-centric ecosystems that deliver exceptional value. With a reputation for cultivating high-performance teams and nurturing impactful engagement, Alex combines strategic foresight with a deep commitment to empowering individuals, teams and organisations and ensuring the member is the focus of decision making.
Tammy Ven Dange, Strategic IT Advisor for Associations and NFPs, Roundbox Consulting
Twenty-five years ago, Tammy Ven Dange helped a client set-up a new charity to support military veteran organisations. Since then, she’s remained heavily involved in the Not for Profit (NFP) sector while concurrently working in the IT industry for much of her career. Tammy started two NFPs, been on the Board or Advisory Committee for six (including the President of a Professional Association), facilitated many strategic planning sessions for others, and most recently was the CEO of a charity. As for IT, Tammy entered the industry as a project manager for the original NASA SAP implementation in 2001. Her last corporate job in the sector was the Head of Public Sector for an Australian IT company. Today, Tammy helps Not for Profits make strategic decisions about IT and data with her business, Roundbox Consulting. It may be for the selection of an individual solution, or a full transformation roadmap that includes a review of their entire enterprise architecture. In her spare time, Tammy is also the host of the podcast, “Executive with a Cause,” where she chats with for-purpose leaders about the nuts and bolts of running an organisation well.
Michelle Lelempsis, Chief Operating Officer and Founder, Causeis
Michelle Lelempsis is the Chief Executive Officer and Founder of Causeis, the most awarded digital consultancy for associations in Asia Pacific. With over 20 years of experience in the association and not-for-profit sector, Michelle has led digital transformation initiatives for hundreds of associations across Australia and globally.
As the creator of the Causeis Launchpad, a proven digital transformation framework that accelerates association success by aligning strategy, platforms, and member experience. Michelle is also a recognised expert in digital strategy, engagement scoring, data analytics, and optimising digital platforms.
Under her leadership, Causeis supports over 70 associations and more than 500,000 members. Causeis is the current ASI Global iMIS Partner of the Year, their fourth win in five years. Michelle’s presentations are known for their clarity, energy, and deep understanding of the association landscape.
Merryn Parks, General Manager, ToucanTech
Merryn Parks is a seasoned service marketer who spent over a decade in senior roles at Optus, leading brand, retail, and product marketing initiatives. She later brought her strategic expertise to the education sector, building an alumni and fundraising program from the ground up. After discovering the power of ToucanTech firsthand, Merryn joined the company as General Manager. ToucanTech helps associations streamline operations and boost engagement by uniting marketing, membership, and communication tools in one smart system.
Dave Hickling, Director, Bond Software Group
Dave Hickling is the Director of Bond Software Group, an Australian-owned company specialising in membership platforms for unions and professional associations. With more than 20 years of experience leading digital transformations across complex member-based organisations, Dave brings deep insight into the realities of modern engagement. He is the driving force behind BondMX, a next-generation member experience platform designed to foster trust, connection, and relevance in today’s digital environment. Passionate about simplifying the complex and replacing outdated systems with more innovative, human-first design, Dave works closely with leaders to reimagine how technology can serve both members and internal teams.
Leigh Clover, Director of Marketing and Membership, Member Jungle
Leigh Clover, Director of Marketing & Membership at Member Jungle, brings extensive experience to her role. Her diverse career includes navigating an IPO and launching Australia's first iFLY indoor skydiving center with Indoor Skydive Australia Group Ltd. She also served as a Part-Time Lecturer at Newcastle University and was part of the foundational Member Services team at Stadium Australia during the 2000 Olympics.
With over a decade at the Telligence group, Member Jungle's parent company, Leigh is passionate about empowering associations, clubs, and societies to streamline operations. She's been instrumental in Member Jungle's rapid growth, now serving over 450 customers across five countries. At Member Jungle, Leigh leads the Sales, Marketing, and Customer Service teams, guiding the platform's evolution based on deep customer understanding. She champions the continuous development of their comprehensive, cloud-based association management solution, ensuring clients a sustainable future through security, uptime, and exceptional support.
Andrew Gosbell, Associations Advisor, Associations Forum
Andrew is based in Melbourne and provides a range of advisory services for Associations Forum based on his broad experience in governance, change management, leadership development, government relations and policy development, risk management, strategic planning, negotiation and partnership development. Andrew has over 15 years senior executive experience working in medical colleges and associations, including successful tenures as CEO of General Practice Registrars Australia and Deputy CEO at the Australasian College for Emergency Medicine. He has a track record of working collaboratively with volunteers, association members and office bearers, and professional staff to successfully deliver a range of strategic initiatives at both national and state levels. He has well-developed networks in the health and associations sectors. Andrew also has governance experience as a non-executive director and currently holds a number of Board and Committee positions in the NFP and tertiary-education sectors.
VENUE SPONSOR
Sofitel Melbourne On Collins
Sofitel Melbourne On Collins is a five-star luxury hotel that blends French elegance with Melbourne's vibrant culture. Located in the heart of Melbourne CBD, this iconic address offers breathtaking views from its lofty rooms and suites, all perched above the 36th floor. Guests can enjoy gourmet dining at No35 Restaurant, relax in the sophisticated Club Sofitel lounge, or host events in different versatile, state-of-the-art function spaces. With personalized service, indulgent amenities, and a prime location, Sofitel Melbourne On Collins invites travellers to experience the art of French hospitality seamlessly intertwined with the charm of Melbourne.
SHOWCASE SPONSORS
Causeis
Discover the cutting-edge Causeis Launchpad powered by iMIS - the world's leading Association Management Software. It's the next generation of digital transformation, delivering unparalleled potential to transform how your staff work and how members interact while focusing on your growth. Your member journey is at the forefront, whether joining, renewing, personalised communications, registering for events or access self-service CPD their experience is seamless. Increase your revenue and growth with digital benefits and value offering, including online jobs board, video and content resource library, packaged member journeys, and more.
Experience an AMS like never before access a live demo https://causeis.com.au/
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ToucanTech is a flexible AMS platform designed for association managers, offering end-to-end support from implementation to ongoing account management. Rated 4.9+ out of 5 by customers, it combines a powerful database and CRM with a connected website or private member portal, email engine, events management, bespoke reporting, and more. Built to tackle everyday community management challenges — boosting engagement, delivering member value, and streamlining renewals — ToucanTech provides a unified system to manage all member relations in one place. Save time, increase efficiency, and create a thriving member community with smart software designed to track and power engagement.
Bond 
Bond isn’t just another membership system; it’s a catalyst for digital transformation within Australia’s leading member-based organisations. Our success is in collaboration with clients who appreciate new generation technology and are committed to providing their members with an unparalleled experience, empowering the organisation to build stronger communities. We augment our cutting-edge solutions through partnerships with industry leaders, ensuring that both our clients and Bond remain at the forefront of technological advancements. As unwavering innovators boasting over two decades of experience, we are an Australian-owned and operated entity. Our platform caters to the unique needs of our clients across globally recognised finance, education, government, and membership-driven organisations.
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Member Jungle is an online membership management system that makes it easy for associations and clubs to manage their members, events and day to day tasks. The all-in-one platform combines a website, mobile app, event management, e-commerce and communication tools all together to help automate the management of membership organisations. ond isn’t just another membership system; it’s a catalyst for digital transformation within Australia’s leading member-based organisations.
Association Management Experts
Association Management Experts (AME) is a proud monday.com partner, specialising in supporting associations with customised operating systems that streamline workflows, centralise communications, and enhance member engagement. We work closely with member-based organisations to design and implement smart, scalable solutions that boost productivity and simplify day-to-day operations. From event management and CRM integration to board accountability and sponsorship tracking, our tailored support empowers associations to stay focused on their mission.
